Ask about this issue and you’re told to order your copies individually. Want 24 copies? Place the order 24 times. If that’s not a ridiculous solution, it’ll do until the real thing comes along.

We have this gorgeous piano that we’re giving away. It’s a 1906 Chickering parlor grand, 8 feet long, and perfect for any music lover’s family room.

On Zoom it’s not just what you say that matters, but also how you look and sound while saying it. And chewing gum in a meeting is just unprofessional.

Increasingly, I hear that using Canva or ChatGPT for editing and design is considered “good enough.” But when making first impressions on your sales prospects, is “good enough” worth settling for?

The next time someone brags about page views, followers, or impressions, smile politely. Then ask the one question that matters most: “How many sales did it bring in?”

The next time someone brags about page views, followers, or impressions, smile politely. Then ask the one question that matters most: “How many sales did it bring in?”

Good partnerships lead to good marketing, but marketing doesn’t move forward on autopilot. Show up informed, responsive and respectful, and give marketing professionals the space to do their best work. That’s when the magic really happens.

These two disciplines - advertising and marketing - are related but are absolutely not identical. Regardless of what you sell, knowing the differences can help your business thrive.

People do business with people they know, like and trust. And if you’re not showing your face, folks aren’t going to have warm fuzzies about you. Period!

There’s a nuclear missile silo in Lincoln, Kansas, that’s available for purchase. It’s naturally being sold as a unique fixer-upper, and the listing includes this bunch of really interesting ideas for possible uses…

Learn to read people and to decode the messages they (and you) give off. Such knowledge can provide significant insight into what someone is thinking, and is arguably the closest thing to mind reading you can know.

Faced with two on-the-verge-of-cranky customers, Ray instead opted for humor, education and positivity…and made the sale. By the time we headed for dinner, we were both persuaded we’d made a good buying decision.

I guess the old saying is true: a smile is contagious.

I’m delighted to announce that Write Away Books was just named the Best Tutoring and Education Services provider in the region.

How cool is that?

If you are considering doing a promotional program to increase your revenues, be sure to consider every piece of the program from the consumer’s perspective to ensure your message is being heard the way you intend.