Guaranteeing A Better Tomorrow

Surprises aren’t always enjoyable.

True, that unexpected birthday party was fun, but learning you can’t hold your liquor anymore wasn’t.

To overcome surprises in the business world, many firms differentiate themselves from the competition by providing a guarantee.

They see it as the perfect time to answer questions, dissolve disbelief, motivate fence-sitters, reinforce their brand…and close the deal NOW.

Guarantees may offer satisfaction or your money back (usually without any questions). They may pay shipping both ways.

They may even give you 90 days to decide you’re happy with your purchase.

But they’re all motivated by trying to reassure sales prospects that they’re in good hands.

And that works well for cars, soap, and even liberal arts colleges.

However, what if you’re in a business where it’s impossible to guarantee results?

Take marketing agencies, for example. Despite those guys promising to get you the first position on Google (they can’t), no marketing agency can guarantee definite results.

After all, we’re all in the business of persuading your customers to buy from you.

Customers can be notoriously finicky, basing their buying decisions on price, location, politics, colors, or because it’s Thursday.

All a marketing agency can do is show you a track record of their successes with other clients and take their best shot with whatever you’re selling. And there are almost never any guarantees, and you know what a verbal contract is worth, right?

Still, sharp-eyed readers at my consulting firm’s new website have noticed the guarantees.

No, that’s not a typo. Recognizing a guarantee’s importance to helping a client feel comfortable with me, I’ve formalized three high quality promises I’ve been making for years. They’re promises I know I’ll keep.

I highlight an ability to solve communication problems, plan strategy, and use 30+ years of marketing wisdom to guide growth.

Like Land’s End (“GUARANTEED. PERIOD.”), the guarantees are simple and prominently displayed on their own webpage.

They’re now also being highlighted in emails, newsletters, and on the home page.

Regardless of what you sell, you should seriously consider incorporating a guarantee to reassure customers, prospects, and casual visitors.

Having one will provide credibility and show the world you won’t disappear if there’s a problem.

Because I can guarantee that your customers don’t want any nasty surprises when buying from you.

With that said, I wish you a week of profitable marketing.

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Simple, powerful guarantees. https://bit.ly/MBT_guarantees.