Ask Mr. Marketing

Like Coke and Pepsi, Democrats and Republicans are brands, with voters (customers) vociferous advocates of one or the other.

I’d like to encourage you to be increasingly vigilant about the shysters, scam artists, and other nefarious efforts to separate you from your hard-earned money.

Wearing a baseball cap to Costco means I’m just another guy in the crowd. The Panama hat, though, is easy to spot…even from a distance. This means I stand out…and that’s what it’s all about these days!

I can promise you that if you just keep doing things the way they’ve always been done, you’re not going to draw attention to yourself. And that’s the name of the game, isn’t it?

My time has value, and I judge professionalism, in large part, by how you keep promises you’ve made.

While everything’s not perfect, I look at all I’ve got…and I am grateful for a good life. Thank you for being a part of it, and happy holiday.

Words do matter. Just saying whatever you want without considering the impact on the reader is going to confuse customers and/or make you lose opportunities.

Most businesses mimic each other. They give away the same candy, pens, travel mugs and T-shirts; use the same type of social media messaging; and hope they’ll make enough sales to be profitable.

Is the answer to hire booth babes to gain more attention in a crowd?