Ask Mr. Marketing

Like Coke and Pepsi, Democrats and Republicans are brands, with voters (customers) vociferous advocates of one or the other.

I’d like to encourage you to be increasingly vigilant about the shysters, scam artists, and other nefarious efforts to separate you from your hard-earned money.

I despise scammers. Whether they’re pitching phony boards of directors, needlessly re-registering website domains or hawking invention marketing services, I find these leeches to be despicable.

The inspired marriage with Carly Simon’s song “Anticipation” cemented Heinz’s identity as a premium ketchup brand while showcasing the power of combining popular music with advertising. The yearslong marketing drive is universally considered one of the most iconic campaigns ever.

Once a customer goes online, the chances of losing them tend to be higher because of the ease of comparing prices, distracting ads from competitors and a 70% chance they’ll abandon your shopping cart.

Once a customer goes online, the chances of losing them tend to be higher because of the ease of comparing prices, distracting ads from competitors and a 70% chance they’ll abandon your shopping cart.

Always double-check contracted work yourself. As Harry Truman famously said: “The buck stops here.”

Even if you just write a book to give out to people as a gift or a premium for signing a contract with you, you will still want to make sure it’s as readable as possible.

You can’t assume everyone knows who you are, what you sell, and if potential customers appreciate whether your offer is a good one.