Sans hat, I’d become invisible. The moment I put it on and stood up, everyone recognized me and applauded.
Read MoreTaking time to consider the buying experience from the customer’s perspective can go a long way to helping you achieve your objective.
Read MoreHundreds of colorful messages were vying for my attention. The black and white QR code was the one I responded to…because it was different.
Read MoreWhy would someone hate Steven Singer SO much that they’ll announce it with a billboard and website?
Read MoreAsk yourself this: why would entertainment’s most powerful woman be involved with a slipshod marketing campaign selling weight loss gummies?
Read MoreAnyone familiar with the story of Willy Wonka recognizes the fury that can be generated by a good promotional campaign.
Read MoreMany people tell me they’re not comfortable tooting their own horn. If you assume that position, your competition will probably steal your business.
Read MoreThere’s nothing wrong with borrowing an idea that has previously proved to be effective. Just scale it to your business and your staff so you don’t get overwhelmed.
Read MoreRegardless of what you sell, you can find lots of business if you speak at appropriate conferences or other rooms with the right audience.
Read MoreRegardless of what you sell, whoever is answering your phone is the first line of defense, and the information being provided to consumers may make all the difference in whether you close the deal.
Read MoreRegardless of what you sell, it’s critical to point recipients towards a website for more information. This reinforces the brand name in a customer’s mind while also potentially opening additional sales opportunities.
Read MoreBringing ad specialty professionals into the conversation early in a project can lead to alternate ideas suitable to your audience, timeframe, or budget. And that makes everyone a winner.
Read MoreYou may discover that your prospective clientele are leery of welcoming strangers into their homes. This hesitation may be due to so many people being unwilling to get vaccinated, or they might be concerned that possible thieves are “casing the joint.”
Read MoreAs you tiptoe toward your 2022 marketing efforts, this low-cost strategy is a MUST HAVE for whatever else you’re planning to do.
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