I’d like to encourage you to be increasingly vigilant about the shysters, scam artists, and other nefarious efforts to separate you from your hard-earned money.
Read MoreThere’s good news: there are crumbs falling off the table from big budget movie marketing, and you may be able to pick them up and benefit from it.
Read MoreAs a 16-year-old digital marketer with a following of 100,000+ Gen Z members, I know what catches the eye of my followers.
Read MoreGood enough…isn’t. It’s a lesson many family-owned businesses need to learn.
Read MoreClickbait has a well-deserved bad reputation. If you’re tempted to use it to attract attention to your own website, recognize going in that you’re tagging yourself up-front as a low-quality player.
Read MoreI say to HELL with self-pity and feeling downtrodden…I’ve got work to do! I’ll see you in five or 10 years, and we can talk about retirement and relaxing then!
Read MoreTreat everyone with the utmost respect and parse your words carefully, because you never know what stray comment will set someone off.
Read MoreIn The Devil Wears Prada, it was observed that a particular blue sweater represents millions of dollars and countless jobs guiding any consumer’s fashion choice, based on decisions that were made years ago.
Here's how this year's decision will impact YOU!
Read MoreThis clever message is sure to persuade its audience to place advertising in this publication. Too bad they stole it from someone else.
Read MoreWell-run businesses let lawyers and accountants guide them while focusing on marketing and sales. THAT’s how you keep shareholders happiest in the long run.
Read MoreAny organization concerned about their future must regularly examine their marketing strategies to best understand what customers are doing…and why.
Read MoreAnyone familiar with the story of Willy Wonka recognizes the fury that can be generated by a good promotional campaign.
Read MoreEven if you successfully get something intelligible from artificial intelligence writing your content, it’s sure to take on a certain sameness over time.
Read MoreSo big groups of hungry people egged on by peer pressure bought her product, with no competition in sight. BRILLIANT!
Read MoreRomantic success is about opportunity, risk-assessment, luck, timing, and guts. Sometimes our enthusiasm can be our own worst enemy.
Read MoreCustomers are watching EVERY move you make and every statement you utter. Considering spreading tribalism, can you expand your business within your community without offending sales prospects who are “outsiders"?
And what happens when your core values don’t match your actions?
This in-depth analysis examines whether your company should be discussing controversial issues, how to do so, and potential impacts (good and bad) on your business if you do.
It’s a 15-minute read…and WELL worth the investment!
Read MoreOver 15 million US workers have quit their jobs since April 2021, a record pace disrupting businesses everywhere. Companies are struggling to address the problem for one simple reason: they don’t understand why their employees are leaving in the first place.
Read MoreGiven the choice between someone just wanting my money and someone who actually knows (and cares) who I am, I’m going to go for the latter choice EVERY TIME. And I’m not alone!
Read MoreThe holidays are a great time to test brand extensions. Partiers have a chance to try something new with relatively little risk. If you get positive feedback, you expand your testing in the new year.
Read MoreAny savvy marketer knows that taking the time to slap creates an opportunity for a clever response.
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