Posts tagged Pomerado newspapers
Stealing From The Classics

This clever message is sure to persuade its audience to place advertising in this publication. Too bad they stole it from someone else.

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Should You Speak About Controversial Topics?

Customers are watching EVERY move you make and every statement you utter. Considering spreading tribalism, can you expand your business within your community without offending sales prospects who are “outsiders"?

And what happens when your core values don’t match your actions?

This in-depth analysis examines whether your company should be discussing controversial issues, how to do so, and potential impacts (good and bad) on your business if you do.

It’s a 15-minute read…and WELL worth the investment!

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Banking On Good Will

Many consumers, particularly among Millennials and Gen Z, want to do business with firms dedicating themselves to making the world a better place. Frontwave is showing us an excellent way of doing such cause-related marketing.

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We’ve Stopped Getting Chin’s Delivered

Regardless of how much automation we have in our lives, people still prefer personal connections and feeling like they’re talking to the actual people they’re buying from.

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Thoughts on Launching a Business

If you’re seeking fresh opportunities, look at your hobbies, skills, and friendships. Whether you’re looking for new ventures or side hustles, consider what makes you happy and see if there are gaps in the marketplace. Opportunity may be closer than you think, but doing it properly is a bit more involved than you realized.

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Laughing At My Blue Jeans

Mirroring the way a prospective client dresses can be a big first step towards building a bridge. After all, people do business with those they know, like, and trust. If someone thinks you’re like them, they’re more likely to trust you.

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Customers: Problems, or opportunities?

Whoever is talking with customers, from the CEO down to customer service representatives, better be able to help address customer issues quickly and efficiently.

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Making Audiences Work For You

Lots of salespeople make outlandish claims, and the successful ones have a ready answer for any question. At the very least they can think on their feet and turn the question into an opportunity on the spot.

This guy wasn’t one of them.

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The Tale of the Stout Bottle

New year is the perfect time to take stock in your business and re-examine your branding, packaging, and strategies. Because, regardless of what you sell, you too can probably increase sales by changing your image.

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Organizing Your Business For 2022

Composition notebooks are great for developing your business plan. You can’t tear out the pages, and any ideas you scribble down are still there six months later.

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Why You Shouldn’t Burn Bridges

Always treat others with respect. You never know who they’re talking to about you.

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Ads tattooed on your head

Virtually any medium can be used as a marketing tool. Any kind of clothing, furniture, or household item can promote your organization.

ALL HAIL THE END OF THE HO-HUM DYNASTY!

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Free Help For Your Business

Free business advice from world-class business executives is available now at Chairmen’s RoundTable (chairmensroundtable.com); a group of 50 global professionals dedicated to providing free advice for privately held San Diego-based organizations with stable cashflow and a CEO willing to accept guidance.

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Communications Students Who Don’t Communicate

Sales leads in any industry don’t always announce themselves in advance, making it incumbent upon the seller to be regularly checking every communications network to which they’re connected.

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A Big Blow For Sales

“So how does a company gain increased visibility while investing less? Sponsor a hurricane.”

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The Great Cookie Puzzle
Marketing With An Unfortunate Name
Should We Save The Post Office?
Who The Heck Is Andrew?