This clever message is sure to persuade its audience to place advertising in this publication. Too bad they stole it from someone else.
Read MoreCustomers are watching EVERY move you make and every statement you utter. Considering spreading tribalism, can you expand your business within your community without offending sales prospects who are “outsiders"?
And what happens when your core values don’t match your actions?
This in-depth analysis examines whether your company should be discussing controversial issues, how to do so, and potential impacts (good and bad) on your business if you do.
It’s a 15-minute read…and WELL worth the investment!
Read MoreMany consumers, particularly among Millennials and Gen Z, want to do business with firms dedicating themselves to making the world a better place. Frontwave is showing us an excellent way of doing such cause-related marketing.
Read MoreRegardless of how much automation we have in our lives, people still prefer personal connections and feeling like they’re talking to the actual people they’re buying from.
Read MoreIf you’re seeking fresh opportunities, look at your hobbies, skills, and friendships. Whether you’re looking for new ventures or side hustles, consider what makes you happy and see if there are gaps in the marketplace. Opportunity may be closer than you think, but doing it properly is a bit more involved than you realized.
Read MoreMirroring the way a prospective client dresses can be a big first step towards building a bridge. After all, people do business with those they know, like, and trust. If someone thinks you’re like them, they’re more likely to trust you.
Read MoreWhoever is talking with customers, from the CEO down to customer service representatives, better be able to help address customer issues quickly and efficiently.
Read MoreLots of salespeople make outlandish claims, and the successful ones have a ready answer for any question. At the very least they can think on their feet and turn the question into an opportunity on the spot.
This guy wasn’t one of them.
Read MoreNew year is the perfect time to take stock in your business and re-examine your branding, packaging, and strategies. Because, regardless of what you sell, you too can probably increase sales by changing your image.
Read MoreComposition notebooks are great for developing your business plan. You can’t tear out the pages, and any ideas you scribble down are still there six months later.
Read MoreAlways treat others with respect. You never know who they’re talking to about you.
Read MoreVirtually any medium can be used as a marketing tool. Any kind of clothing, furniture, or household item can promote your organization.
ALL HAIL THE END OF THE HO-HUM DYNASTY!
Read MoreFree business advice from world-class business executives is available now at Chairmen’s RoundTable (chairmensroundtable.com); a group of 50 global professionals dedicated to providing free advice for privately held San Diego-based organizations with stable cashflow and a CEO willing to accept guidance.
Read MoreSales leads in any industry don’t always announce themselves in advance, making it incumbent upon the seller to be regularly checking every communications network to which they’re connected.
Read More“So how does a company gain increased visibility while investing less? Sponsor a hurricane.”
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