rob weinberg — MBT CONSULTING

One Possible Future of American Politics

Like Coke and Pepsi, Democrats and Republicans are brands, with voters (customers) vociferous advocates of one or the other.

Successfully Working From Home

As a public service, and in light of the current work environment, I’d like to share these thoughts to help anyone suddenly tossed into working from home.

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Do You Want Free Money?

A long-shot contender at the bottom of recent polls, Doug Burgum’s offering $20 gift cards to the first 50,000 people who donate $1 to his campaign.

b2c marketing, branding, business/marketing plans, corporate messaging, election campaigns, direct marketing, marketing trivia, personal branding, professional relations, sales promotion, social media, strategic planningRob WeinbergJuly 19, 2023MBT Consultingask mister marketing, doug burgum, 2024 election, Republican Party, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, sales promotion, Sales, UT Community Press Newspapers, san diego union tribute, coast news, the coast news, poway chieftain, poway chamber of commerce, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, mr. marketing, marketing, Marketing strategy, marketbuilding, rob weinberg, marketbuilding team, marketing strategy, marketing plan, marketing consultant, marketing communications, marketing advice, mister marketing, strategy, strategic planning, business strategy, website strategy, corporate strategy, Strategic planning, branding Comment

A 24-Point Rebrand

If you’re planning on rebranding your own organization, allow adequate time for informing all key stakeholders about your intentions and strategies.

B2B Marketing, b2c marketing, branding, business/marketing plans, corporate messaging, non-profit marketing, strategic planningRob WeinbergNovember 16, 2022MBT Consultingrotary 5340, rancho bernardo sunrise rotary, rb sunrise rotary, carlsbad rotary, rotary international, ask mr. marketing, ask mister marketing, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chieftain, poway marketing consultant, poway chamber of commerce, UT Community Press Newspapers, san diego union tribute, pomerado newspapers, pomerado news, marketing advice, Marketing strategy, branding, marketing strategy, marketing communications, marketing consultant, marketing plan, mr. marketing, mister marketing, rob weinberg, marketing, marketbuilding, marketbuilding team, write away booksComment

The Highlight of Her Day

Regardless of who you’re selling to, you can also use direct mail to promote your business.

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, direct marketingRob WeinbergSeptember 28, 2022MBT ConsultingHighlights Magazine, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, rancho bernardo sunrise rotary, rancho bernardo, rotary 5340, rb sunrise rotary, rob weinberg, poway chieftain, poway marketing consultant, poway chamber of commerce, San Diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, UT Community Press Newspapers, mr. marketing, marketing advice, Marketing strategy, mister marketing, direct mail, direct marketing, b2b marketing, b2c marketing, business planning, business plan, business strategy, marketing communications, marketing consultant, marketing strategy, marketing plan, marketing, consumer marketing Comment

Why Should You Use Testimonials?

It’s a safe conclusion that a customer writing a testimonial and/or recommending you isn’t likely to give the next order to your competitor.

b2c marketing, B2B Marketing, branding, corporate messaging, customer relations, strategic planningRob WeinbergMay 19, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, testimonials, client appreciation, coast news, the coast news, poway chieftain, poway marketing consultant, poway chamber of commerce, san diego, san diego union tribune, san diego north chamber of commerce, san diego marketing consultant, UT Community Press Newspapers, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, rancho bernardo news, mr. marketing, marketing, marketing advice, Marketing strategy, marketbuilding, marketbuilding team, marketing consultant, marketing communications, rob weinberg, write away booksComment

Thoughts on Launching a Business

If you’re seeking fresh opportunities, look at your hobbies, skills, and friendships. Whether you’re looking for new ventures or side hustles, consider what makes you happy and see if there are gaps in the marketplace. Opportunity may be closer than you think, but doing it properly is a bit more involved than you realized.

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Making Audiences Work For You

Lots of salespeople make outlandish claims, and the successful ones have a ready answer for any question. At the very least they can think on their feet and turn the question into an opportunity on the spot.

This guy wasn’t one of them.

Why You Shouldn’t Burn Bridges

Always treat others with respect. You never know who they’re talking to about you.

corporate messaging, customer relations, employee relations, strategic planning, sales promotion, vendor relationsRob WeinbergDecember 21, 2021MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, san diego union tribune, san diego north chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, pomerado newspapers, Pomerado newspapers, pomerado news, mr. marketing, marketbuilding, marketing, marketbuilding team, marketing advice, Marketing strategy, marketing consultant, marketing communications, mister marketing, marketing plan, susan vardon, business planning, free business advice, business plan, rob weinberg, marketing strategy Comments

10 Steps For Better Job Hunting

While a polished resume is essential to your job hunt, it's not the sole factor for success. These 10 strategies will improve chances of landing a great job, increase your visibility, hone professional appeal, and grab attention from potential employers.

Whatever Happened To Seasonality?

While your industry may have a traditional seasonality, Darwin suggests you must adapt to survive in this new environment.

b2c marketing, B2B Marketing, branding, corporate messaging, marketing trivia, publicity, sales promotion, strategic planningRob WeinbergJune 16, 2021MBT Consultingask mister marketing, ask mr. marketing, carlsbad marketing consultant, carlsbad rotary, carlsbad chamber of commerce, carlsbad Rotary, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, san diego, san diego north chamber of commerce, san diego union tribune, pomerado newspapers, national bunny day, Halloween 2021, Christmas 2021, Valentine's Day 2022, Thanksgiving 2021, national chicken month, fried chicken day, easter, Marketing strategy, marketing consultant, marketing communications, marketing advice, rob weinbergComment

Online Companies Are Marketing Offline

Should We Save The Post Office?

Who The Heck Is Andrew?

b2c marketing, B2B Marketing, branding, corporate messaging, customer relations, strategic planningRob WeinbergJuly 7, 2020mbt consultingspectrum, direct mail, direct marketing, telemarketing, Customer relations, ask mr. marketing, good customer relations, mister marketing, ask mister marketing, Marketing strategy, marketbuilding team, marketing, messaging, marketbuilding, poway chamber of commerce, Pomerado newspapers, poway chieftain, protecting your image, professional marketing, professionalism, professional image, Public relations, rob weinberg, ramona sentinel, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, carlsbad chamber of commerce, carlsbad marketing consultant, Sales, strategy, san diego union tribune, san diego, Strategic planning, business plan, business planning, customer relations Comment

Smart Companies Follow Customers’ Lead

Business owners are recognizing it’s time to re-sync with their customers by eliminating offensiveness from their product lines.

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My Delightful Week In Italy

To celebrate our 30th anniversary, my bride and I are supposed to be leaving for two weeks in Italy. It should be QUITE a trip!

Annoying Customers And Losing Business

Smart business owners tie in their presence on social media apps to their website, using these vehicles to constantly promote events, products, and services. Regular customers know where to look for current, accurate information.

customer relationsRob WeinbergSeptember 25, 2019ask mister marketing, ask mr. marketing, bad customer relations, branding, business plan, business planning, carlsbad marketing consultant, carmel valley news, Community Press Newspapers, Customer Relations, customer relationships, customer service, del mar times, Google, marketbuilding, marketbuilding team, marketing, Marketing strategy, messaging, mister marketing, mr. marketing, pomerado newspapers, poway chieftain, public relations, ramona sentinel, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho santa fe, rob weinberg, rsf review, sales, sales promotion, san diego, san diego union tribune, solana beach sun, strategic planning, strategy, UT Community Press Newspapers, websites, yelp, b2c marketing, consumer marketing, Customer relations, Public relations, Sales, Strategic planning

The Value of Privacy

Whatever business you’re in, the best days see you in a groove, creatively solving challenges for yourself and your clientele. But every time the phone rings…every stray email…can be a distraction from that creativity and productivity.

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