I’d like to encourage you to be increasingly vigilant about the shysters, scam artists, and other nefarious efforts to separate you from your hard-earned money.
Read MoreSans hat, I’d become invisible. The moment I put it on and stood up, everyone recognized me and applauded.
Read MoreTaking time to consider the buying experience from the customer’s perspective can go a long way to helping you achieve your objective.
Read MoreHundreds of colorful messages were vying for my attention. The black and white QR code was the one I responded to…because it was different.
Read MoreWhy would someone hate Steven Singer SO much that they’ll announce it with a billboard and website?
Read MoreClickbait has a well-deserved bad reputation. If you’re tempted to use it to attract attention to your own website, recognize going in that you’re tagging yourself up-front as a low-quality player.
Read MoreAsk yourself this: why would entertainment’s most powerful woman be involved with a slipshod marketing campaign selling weight loss gummies?
Read MoreWondering why my readers send me love letters? Take 3 minutes to read how I've saved thousands of professionals from being fleeced, and you, too, will become a fan.
Read MoreThe average American eats 252 pounds of meat and 68 pounds of chicken per year. You get 440 pounds of meat from a cow and 2 lbs. from a chicken. My decision saves one cow and 60 chickens every 21 months.
Read MoreLots of folks who can speak figure they can also write persuasively. Actually, crafting solid, effective messaging is an art.
Read MoreMany people tell me they’re not comfortable tooting their own horn. If you assume that position, your competition will probably steal your business.
Read MoreMany consumers, particularly among Millennials and Gen Z, want to do business with firms dedicating themselves to making the world a better place. Frontwave is showing us an excellent way of doing such cause-related marketing.
Read MoreThere’s nothing wrong with borrowing an idea that has previously proved to be effective. Just scale it to your business and your staff so you don’t get overwhelmed.
Read MoreIt’s a safe conclusion that a customer writing a testimonial and/or recommending you isn’t likely to give the next order to your competitor.
Read MoreConsider this fair warning: before you pay any invoice or government fee, make sure it’s legitimate.
Read MoreRegardless of what you sell, whoever is answering your phone is the first line of defense, and the information being provided to consumers may make all the difference in whether you close the deal.
Read MoreRegardless of what you sell, it’s critical to point recipients towards a website for more information. This reinforces the brand name in a customer’s mind while also potentially opening additional sales opportunities.
Read MoreBringing ad specialty professionals into the conversation early in a project can lead to alternate ideas suitable to your audience, timeframe, or budget. And that makes everyone a winner.
Read MoreFree business advice from world-class business executives is available now at Chairmen’s RoundTable (chairmensroundtable.com); a group of 50 global professionals dedicated to providing free advice for privately held San Diego-based organizations with stable cashflow and a CEO willing to accept guidance.
Read MoreAs you tiptoe toward your 2022 marketing efforts, this low-cost strategy is a MUST HAVE for whatever else you’re planning to do.
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