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Read MoreUnderstanding that everyone wants something for nothing, look at what you sell and find a way to give away enough to whet your audience’s appetite.
Read MoreThe average American eats 252 pounds of meat and 68 pounds of chicken per year. You get 440 pounds of meat from a cow and 2 lbs. from a chicken. My decision saves one cow and 60 chickens every 21 months.
Read MoreNever forget that you have to face these people tomorrow, and you still need to be able to work with them in some way.
Read MoreIf you’re planning on rebranding your own organization, allow adequate time for informing all key stakeholders about your intentions and strategies.
Read MoreRegardless of who you’re selling to, you can also use direct mail to promote your business.
Read MoreMany people tell me they’re not comfortable tooting their own horn. If you assume that position, your competition will probably steal your business.
Read MoreWhen it comes to creativity, the customer’s not always right. Hiring decades of expertise, then ignoring everything you’re told, is just dumb.
Read MoreElon Musk likes that everyone’s talking about him right now. His ploy’s generated millions in free publicity, making every company ask how their own marketing plans will be impacted?
Read MoreRegardless of how much automation we have in our lives, people still prefer personal connections and feeling like they’re talking to the actual people they’re buying from.
Read MoreThings can sometimes shift overnight, and marketers who aren’t paying attention can get caught in an unpleasant environment.
Read MoreLots of salespeople make outlandish claims, and the successful ones have a ready answer for any question. At the very least they can think on their feet and turn the question into an opportunity on the spot.
This guy wasn’t one of them.
Read MoreConsidering the costs for getting and keeping a customer (especially these days!), it makes sense to be flexible when your coupons have expired.
Read More“So how does a company gain increased visibility while investing less? Sponsor a hurricane.”
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