I’d like to encourage you to be increasingly vigilant about the shysters, scam artists, and other nefarious efforts to separate you from your hard-earned money.
Read MoreMedicare providers are much like realtors, popping up like mushrooms after a rainstorm. These days it’s impossible to swing a dead cat without hitting 10 of them.
Read MoreGood enough…isn’t. It’s a lesson many family-owned businesses need to learn.
Read MoreTreat everyone with the utmost respect and parse your words carefully, because you never know what stray comment will set someone off.
Read MoreWondering why my readers send me love letters? Take 3 minutes to read how I've saved thousands of professionals from being fleeced, and you, too, will become a fan.
Read MoreUnderstanding that everyone wants something for nothing, look at what you sell and find a way to give away enough to whet your audience’s appetite.
Read MoreThe average American eats 252 pounds of meat and 68 pounds of chicken per year. You get 440 pounds of meat from a cow and 2 lbs. from a chicken. My decision saves one cow and 60 chickens every 21 months.
Read MoreAny organization concerned about their future must regularly examine their marketing strategies to best understand what customers are doing…and why.
Read MoreIf you’re planning on rebranding your own organization, allow adequate time for informing all key stakeholders about your intentions and strategies.
Read MoreRegardless of who you’re selling to, you can also use direct mail to promote your business.
Read MoreMany people tell me they’re not comfortable tooting their own horn. If you assume that position, your competition will probably steal your business.
Read MoreWhen it comes to creativity, the customer’s not always right. Hiring decades of expertise, then ignoring everything you’re told, is just dumb.
Read MoreThe last thing you want is to find customer interest has been generated, only to find them flocking to your competition out of spite.
Read MoreElon Musk likes that everyone’s talking about him right now. His ploy’s generated millions in free publicity, making every company ask how their own marketing plans will be impacted?
Read MoreA few meeting attendees neglected to bring a sufficient supply of cards before recognizing they’d missed an opportunity to be remembered.
Read MoreRegardless of what you sell, you can find lots of business if you speak at appropriate conferences or other rooms with the right audience.
Read MoreCustomers care about their problems, not yours. Meaning if you don’t address their concerns quickly, they’re certain to tell everyone what rotten service they’ve gotten from you.
Read MoreRegardless of how much automation we have in our lives, people still prefer personal connections and feeling like they’re talking to the actual people they’re buying from.
Read MoreThings can sometimes shift overnight, and marketers who aren’t paying attention can get caught in an unpleasant environment.
Read MoreRegardless of what you sell, whoever is answering your phone is the first line of defense, and the information being provided to consumers may make all the difference in whether you close the deal.
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