As a public service, and in light of the current work environment, I’d like to share these thoughts to help anyone suddenly tossed into working from home.
Read MoreTreat everyone with the utmost respect and parse your words carefully, because you never know what stray comment will set someone off.
Read MoreI get annoyed when solicitations arrive from companies I’m already doing business with. To me it indicates laziness or a deaf ear.
Read MoreGiven the choice between someone just wanting my money and someone who actually knows (and cares) who I am, I’m going to go for the latter choice EVERY TIME. And I’m not alone!
Read MoreHiring someone’s relative is potentially fraught with risk. Not all introductions will work out well, and there’s always a possibility that this type of situation can happen to anyone.
Read MoreAny savvy marketer knows that taking the time to slap creates an opportunity for a clever response.
Read MoreWhat someone’s wearing means nothing more than a fashion choice. There’s now increasing focus on the talent people bring to each situation, and the services they provide.
Read MoreIf you’re going to potentially chase away loyal clientele, have a plan in place to compensate for lost business prior to implementing your strategy.
Read MoreThe moment you call someone a name, you’ve lost them. Any chance of civil discourse with “the other side” disappears in that instant.
Read MoreTreat customers as you’d like to be treated. After all, if you really needed something fixed, wouldn’t you want the service provider to return YOUR call quickly?
Read MoreCustomers care about their problems, not yours. Meaning if you don’t address their concerns quickly, they’re certain to tell everyone what rotten service they’ve gotten from you.
Read MoreRegardless of what you sell, you can benefit from customer feedback, new prospective clientele, and testimonials. It’s as easy as asking a few questions to your existing customer list.
Read MoreRegardless of what you sell, whoever is answering your phone is the first line of defense, and the information being provided to consumers may make all the difference in whether you close the deal.
Read MoreLots of salespeople make outlandish claims, and the successful ones have a ready answer for any question. At the very least they can think on their feet and turn the question into an opportunity on the spot.
This guy wasn’t one of them.
Read MoreRegardless of what you sell, it’s critical to point recipients towards a website for more information. This reinforces the brand name in a customer’s mind while also potentially opening additional sales opportunities.
Read MoreCall me old-fashioned, but I believe customers should have a right to privacy and control who communicates with them. This may mean my business won’t always grow as fast as I might wish, but my clients will want to work with me and will appreciate the consideration I show them.
Read MoreCynical customers, cutthroat competition, high costs, staffing challenges, and government regulations can all get in the way of running a profitable business. Having poor messaging potentially calling your company’s integrity or intelligence into question doesn’t help your cause.
Read MoreHere’s a 3-minute read about how you can market your business to LOTS of people by investing a few minutes and zero money.
It’s not the perfect solution…but it’s close.
Read MoreI sat on hold FOUR HOURS just waiting for technical service to answer the phone. Who do I talk to about getting back those four hours of my life?
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