Who The FRIG Is This?

My family recently changed addresses, dealing with bidding wars, kitchen upgrades, and movers breaking delicate items.

While settling in we discovered stuff left behind by the sellers, and had our realtor request a forwarding address. They refused, so we kept, donated, or tossed everything.

They ignored a second request, so we wrote RETURN TO SENDER on lots of mail…and moved on. From bills to holiday cards, these folks were missing out.

Then, on New Year’s eve, an unmarked holiday gift box appeared for the erstwhile seller. It contained coffee, tea, hot chocolate, and a promotional mug.

Only there’s a wrinkle. The mug says P Claims. The other items all have multiple italic Ps on them…and nothing else.

I’ve never heard of any business called P Claims. Google uncovered the term applying to Army personnel claims, but their website’s logo was different.

I remain confused.

There was no URL or clever message inviting us to learn how we’ll work together in 2022. Just an assumption we know who P Claims is and understand their business model.

P Claims missed an opportunity for potential new business. I might have wanted to work with them too…but now can’t.

The seller doesn’t care about missing mail, and obviously didn’t update his address with P Claims. Perhaps he’s in the witness protection program, or used the opportunity to clean deadwood from his phone book.

His missing friends, health insurance, and at least one coffee mug aren’t my concern.

However, P Claims’ lack of any identifying information is arguably a foolish marketing move. Regardless of what you sell, it’s critical to point recipients towards a website for more information. This reinforces the brand name in a customer’s mind while also potentially opening additional sales opportunities.

Furthermore, they’d already paid to customize the mug and packaging. Adding a URL would cost nothing more.

By adding a website or special landing page, P Claims could have had a promotional tool that helped their business. A HAPPY HOLIDAYS card or flier would have reinforced the message.

Lacking both, they spent a promotional budget with little return on investment. And, since my household has no room for more promotional glassware, this will probably become a planter.

We probably should have cleared out more stuff when we moved.

With that said, I wish you a week of profitable marketing.

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Do you know who P Claims is? Enlighten me at www.marketbuilding.com.