Hundreds of colorful messages were vying for my attention. The black and white QR code was the one I responded to…because it was different.
Read MoreProspective clients expect you to be available. Be reachable, even if you’re leaving town, or be prepared for possible consequences.
Read MoreAs you’re developing your marketing strategies for the next few fiscal quarters, consider what’s going on in the world around you in search of ways to expand your own message, visibility and sales.
Read MoreAs you’re developing your marketing strategies for the next few fiscal quarters, consider what’s going on in the world around you in search of ways to expand your own message, visibility and sales.
Read MoreA long-shot contender at the bottom of recent polls, Doug Burgum’s offering $20 gift cards to the first 50,000 people who donate $1 to his campaign.
Read MoreThere’s good news: there are crumbs falling off the table from big budget movie marketing, and you may be able to pick them up and benefit from it.
Read MoreWhy would someone hate Steven Singer SO much that they’ll announce it with a billboard and website?
Read MoreClickbait has a well-deserved bad reputation. If you’re tempted to use it to attract attention to your own website, recognize going in that you’re tagging yourself up-front as a low-quality player.
Read MoreThese folks strive to be different, and welcome others who are different. It’s become one of the few breweries I go out of my way to return to.
Read MoreDon’t like the spokesperson? A-B just wants to sell beer. They don’t care what body parts you have when you’re drinking it.
Read MoreIn The Devil Wears Prada, it was observed that a particular blue sweater represents millions of dollars and countless jobs guiding any consumer’s fashion choice, based on decisions that were made years ago.
Here's how this year's decision will impact YOU!
Read MoreThe average American eats 252 pounds of meat and 68 pounds of chicken per year. You get 440 pounds of meat from a cow and 2 lbs. from a chicken. My decision saves one cow and 60 chickens every 21 months.
Read MoreWell-run businesses let lawyers and accountants guide them while focusing on marketing and sales. THAT’s how you keep shareholders happiest in the long run.
Read MoreAny organization concerned about their future must regularly examine their marketing strategies to best understand what customers are doing…and why.
Read MoreAnyone familiar with the story of Willy Wonka recognizes the fury that can be generated by a good promotional campaign.
Read MoreThe holidays are a great time to test brand extensions. Partiers have a chance to try something new with relatively little risk. If you get positive feedback, you expand your testing in the new year.
Read MoreWhat someone’s wearing means nothing more than a fashion choice. There’s now increasing focus on the talent people bring to each situation, and the services they provide.
Read MoreIf you’re planning on rebranding your own organization, allow adequate time for informing all key stakeholders about your intentions and strategies.
Read MoreIf you’re starting a business or thinking about a new location for your firm, be sure to check how local regulations might impact your business BEFORE you make any commitments.
Read MoreRemember; merely doing things the same way they’ve always been done could lead to lost opportunities.
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