B2B Marketing — MBT CONSULTING

Boardsi - A Scam Geared Towards Professionals

I’d like to encourage you to be increasingly vigilant about the shysters, scam artists, and other nefarious efforts to separate you from your hard-earned money.

B2B Marketing, customer relations, employee relations, job hunting, marketing scamsRob WeinbergDecember 31, 2030MBT Consultingboardsi, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, carlsbad Rotary, the coast news, sdbj, UT Community Press Newspapers, rb sunrise rotary, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, san diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, Community Press Newspapers, mr. marketing, marketing, marketing advice, Marketing strategy, mister marketing, marketing strategy, marketbuilding, marketbuilding team, marketing consultant, marketing communications, b2b marketing, marketing scams Comments

Offending and Losing a Customer

Treat everyone with the utmost respect and parse your words carefully, because you never know what stray comment will set someone off.

b2c marketing, B2B Marketing, corporate messaging, customer relations, employee relations, professional relations, publicity, quality control, vendor relationsRob WeinbergMay 18, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad marketing consultant, carlsbad rotary, carlsbad chamber of commerce, carlsbad, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, poway chieftain, poway marketing consultant, poway chamber of commerce, UT Community Press Newspapers, rb sunrise rotary, Community Press Newspapers, San Diego, san diego north chamber of commerce, san diego union tribune, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, mister marketing, Marketing strategy, Customer relations, lgbtq+, customer relations, customer relationshipsComment

Giving Away Free Samples

Understanding that everyone wants something for nothing, look at what you sell and find a way to give away enough to whet your audience’s appetite.

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, professional relations, sales promotion, strategic planningRob WeinbergApril 26, 2023MBT Consultingcostco, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, rotary 5340, rotary international, rb sunrise rotary, rancho bernardo sunrise rotary, UT Community Press Newspapers, san diego union tribute, poway chamber of commerce, poway marketing consultant, poway chieftain, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketing advice, marketbuilding team, marketbuilding, marketing communications, marketing consultant, marketing plan, mister marketing, strategic planning, business strategy, free business advice, sales promotion, Sales, write away books, writing books, writingComment

Welcome to the Magentaverse

In The Devil Wears Prada, it was observed that a particular blue sweater represents millions of dollars and countless jobs guiding any consumer’s fashion choice, based on decisions that were made years ago.

Here's how this year's decision will impact YOU!

B2B Marketing, b2c marketing, branding, business/marketing plans, corporate messaging, direct marketing, marketing trivia, online marketing, packaging, research, strategic planningRob WeinbergApril 11, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, UT Community Press Newspapers, Community Press Newspapers, san diego union tribute, san diego union tribune, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, San Diego, san diego north chamber of commerce, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, mister marketing, Marketing strategy, marketing strategy, marketing consultant, marketing communications, strategy, strategic planning, business strategy, website strategy, corporate strategy, Strategic planningComment

Stealing From The Classics

This clever message is sure to persuade its audience to place advertising in this publication. Too bad they stole it from someone else.

B2B Marketing, corporate messaging, professional relations, research, strategic planning, vendor relationsRob WeinbergMarch 28, 2023MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, marketbuilding, Marketing strategy, marketing plan, plagiarism, judy garland, james mason, exhibitor magazine, mcgraw hill, sales, UT Community Press Newspapers, san diego union tribute, San Diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, pomerado newspapers, pomerado news, Pomerado newspapers, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, mr. marketing, marketing, marketing advice, marketing strategy, marketing consultant, marketing communications, mister marketing, creative planning

Screwiest Conversation of the Week

Given the choice between someone just wanting my money and someone who actually knows (and cares) who I am, I’m going to go for the latter choice EVERY TIME. And I’m not alone!

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, employee relations, professional relations, strategic planning, vendor relations, customer relationsRob WeinbergJanuary 4, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, The Coast News, mister marketing, marketbuilding, Marketing strategy, marketing, marketing strategy, marketbuilding team, marketing communications, marketing consultant, customer service, Customer relations, customer relationships, customer relations, bad customer relations, carlsbad, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, san diego union tribune, san diego union tribute, san diego, san diego north chamber of commerce, san diego marketing consultant Comment

Scratching My Head At Year's End

Hiring someone’s relative is potentially fraught with risk. Not all introductions will work out well, and there’s always a possibility that this type of situation can happen to anyone.

B2B Marketing, b2c marketing, corporate messaging, customer relations, employee relations, professional relations, strategic planning, vendor relationsRob WeinbergDecember 28, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, UT Community Press Newspapers, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chieftain, poway chamber of commerce, coast news, the coast news, mr. marketing, Marketing strategy, marketing, marketing strategy, marketbuilding, marketbuilding team, mister marketing, marketing plan, marketing communications, marketing consultant, marketing advice, san diego marketing consultant, vendor relations, Customer relations, customer relations, customer relationships, bad customer relations, client relations, client appreciation, firing a client, good customer relations, customer referrals, employee relationsComment

Winds of Diversity are Gusting

What someone’s wearing means nothing more than a fashion choice. There’s now increasing focus on the talent people bring to each situation, and the services they provide.

B2B Marketing, b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, employee relations, non-profit marketing, professional relations, publicity, strategic planning, vendor relationsRob WeinbergDecember 7, 2022MBT Consultingdiversity, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, the coast news, coast news, Marketing strategy, marketing, marketing strategy, marketing plan, mr. marketing, marketbuilding, marketbuilding team, marketing communications, mister marketing, marketing consultant, marketing advice, employee relations, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, rancho bernardo news, poway chieftain, poway marketing consultant, poway chamber of commerce, San Diego, san diego marketing consultant, UT Community Press Newspapers, san diego union tribute, Customer relations, customer profile, write away booksComment

A 24-Point Rebrand

If you’re planning on rebranding your own organization, allow adequate time for informing all key stakeholders about your intentions and strategies.

B2B Marketing, b2c marketing, branding, business/marketing plans, corporate messaging, non-profit marketing, strategic planningRob WeinbergNovember 16, 2022MBT Consultingrotary 5340, rancho bernardo sunrise rotary, rb sunrise rotary, carlsbad rotary, rotary international, ask mr. marketing, ask mister marketing, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chieftain, poway marketing consultant, poway chamber of commerce, UT Community Press Newspapers, san diego union tribute, pomerado newspapers, pomerado news, marketing advice, Marketing strategy, branding, marketing strategy, marketing communications, marketing consultant, marketing plan, mr. marketing, mister marketing, rob weinberg, marketing, marketbuilding, marketbuilding team, write away booksComment

The Highlight of Her Day

Regardless of who you’re selling to, you can also use direct mail to promote your business.

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, direct marketingRob WeinbergSeptember 28, 2022MBT ConsultingHighlights Magazine, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, rancho bernardo sunrise rotary, rancho bernardo, rotary 5340, rb sunrise rotary, rob weinberg, poway chieftain, poway marketing consultant, poway chamber of commerce, San Diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, UT Community Press Newspapers, mr. marketing, marketing advice, Marketing strategy, mister marketing, direct mail, direct marketing, b2b marketing, b2c marketing, business planning, business plan, business strategy, marketing communications, marketing consultant, marketing strategy, marketing plan, marketing, consumer marketing Comment

The Importance of Testimonials

Many people tell me they’re not comfortable tooting their own horn. If you assume that position, your competition will probably steal your business.

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, online marketing, publicity, sales promotion, strategic planningRob WeinbergSeptember 15, 2022MBT ConsultingMahi Gaming, ask mister marketing, ask mr. marketing, coast news, carlsbad rotary, carlsbad Rotary, carlsbad marketing consultant, carlsbad chamber of commerce, carlsbad, marketbuilding, Marketing strategy, marketing, marketing plan, marketbuilding team, mr. marketing, mister marketing, marketing communications, marketing consultant, marketing advice, b2b marketing, b2c marketing, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, rb sunrise rotary, pomerado newspapers, rotary 5340Comment

An Apology’s Not Enough, Toyota!

There are certain expectations customers come into any situation with, and you ignore them at your peril.

Killing An Obnoxious Client

When it comes to creativity, the customer’s not always right. Hiring decades of expertise, then ignoring everything you’re told, is just dumb.

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, customer relations, employee relations, quality control, strategic planningRob WeinbergAugust 25, 2022MBT Consultingfiring a client, ask mister marketing, ask mr. marketing, client relations, coast news, the coast news, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, UT Community Press Newspapers, san diego, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, marketing advice, mr. marketing, mister marketing, marketing, marketbuilding, marketbuilding team, Marketing strategy, strategy, strategic planning, business planning, business strategy, rotary 5340, rb sunrise rotary, carlsbad rotary, marketing consultant, marketing communications Comment

The Ash Tree Starter Kit

Your garden can’t sustain every option, and neither can your business. Pick your area of specialization and stay with it. After all, will an 80-foot shade tree really help your tomatoes grow?

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, non-profit marketing, strategic planningRob WeinbergAugust 4, 2022MBT Consultinggardening, ask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad Rotary, carlsbad chamber of commerce, carlsbad marketing consultant, poway chieftain, poway marketing consultant, poway chamber of commerce, UT Community Press Newspapers, san diego north chamber of commerce, san diego marketing consultant, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo, mr. marketing, marketing, marketing advice, marketing plan, marketbuilding, marketbuilding team, Marketing strategy, marketing consultant, marketing communications, mister marketing, strategy, strategic planning, business planning, business strategyComment

So Much For Being Agnostic

The moment you call someone a name, you’ve lost them. Any chance of civil discourse with “the other side” disappears in that instant.

B2B Marketing, b2c marketing, customer relations, strategic planningRob WeinbergJuly 6, 2022MBT Consultingask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, coast news, the coast news, poway marketing consultant, poway chieftain, poway chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, san diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, UT Community Press Newspapers, mr. marketing, marketing, marketing advice, Marketing strategy, marketbuilding, mister marketing, marketing consultant, marketing communications, marketbuilding team, marketing strategy, Sales, Customer relations, customer is always right, customer relations, Customer Relations, customer relationships, bad customer relations, good customer relationsComment

Targeting The Perfect Sales Prospects

Knowing your customer’s demographic profile (age, geography, religion, income, etc.) is critical to finding more of the same type of person.

Scoring That Rare Apartment

As with anything else you’re touting, be able to answer the question “Why should I deal with YOU?” Just being a nice person isn’t enough anymore.

B2B Marketing, b2c marketing, business/marketing plans, customer relations, marketing trivia, packaging, sales promotion, strategic planningRob WeinbergJune 22, 2022MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, The Coast News, carlsbad chamber of commerce, carlsbad rotary, carlsbad marketing consultant, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, rancho bernardo news, UT Community Press Newspapers, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, southern california apartment rentals, marketing, marketing advice, mr. marketing, Marketing strategy, mister marketing, marketing strategy, marketing communications, marketbuilding, marketbuilding team, marketing consultant, marketing plan, b2b marketing, consumer marketing, b2c marketing, sales, sales promotion Comment

Somebody Pick Up The Phone!

Treat customers as you’d like to be treated. After all, if you really needed something fixed, wouldn’t you want the service provider to return YOUR call quickly?