There’s good news: there are crumbs falling off the table from big budget movie marketing, and you may be able to pick them up and benefit from it.
Read MoreAsk yourself this: why would entertainment’s most powerful woman be involved with a slipshod marketing campaign selling weight loss gummies?
Read MoreIn The Devil Wears Prada, it was observed that a particular blue sweater represents millions of dollars and countless jobs guiding any consumer’s fashion choice, based on decisions that were made years ago.
Here's how this year's decision will impact YOU!
Read MoreThis clever message is sure to persuade its audience to place advertising in this publication. Too bad they stole it from someone else.
Read MoreKnow what you’re selling, to whom, and have a fair price. With a persuasive sales pitch, you might soon have as many customers as there are grains of sand on the beach.
Read MoreKnowing your customer’s demographic profile (age, geography, religion, income, etc.) is critical to finding more of the same type of person.
Read MoreThere’s nothing wrong with borrowing an idea that has previously proved to be effective. Just scale it to your business and your staff so you don’t get overwhelmed.
Read MoreConsider this fair warning: before you pay any invoice or government fee, make sure it’s legitimate.
Read MoreRegardless of what you sell, you can benefit from customer feedback, new prospective clientele, and testimonials. It’s as easy as asking a few questions to your existing customer list.
Read MoreComposition notebooks are great for developing your business plan. You can’t tear out the pages, and any ideas you scribble down are still there six months later.
Read MoreYou may discover that your prospective clientele are leery of welcoming strangers into their homes. This hesitation may be due to so many people being unwilling to get vaccinated, or they might be concerned that possible thieves are “casing the joint.”
Read MoreIf someone suggests how to improve your messaging, take their ideas to heart. These are your customers, prospects, and influencers talking, and they’re providing you a valuable service and trying to help you fix holes in your net.
Read MoreJohn F. Kennedy made his inaugural speech sans hat to demonstrate his youthful vigor. Hat sales plummeted nationwide in the year that followed. Coincidence?
Read MoreConsumers are more likely to buy when they’re getting messaging equivalent to comfort food.
Read MoreThe reason toilet paper factories operate 24/7 is because everyone needs their product. The only difference now is that nobody takes those paper rolls for granted anymore.
Read MoreOne must wonder how bad a company’s product really is if, during the greatest period of hoarding staples and foodstuffs in generations, nobody wants to buy what they’re offering.
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