Like Coke and Pepsi, Democrats and Republicans are brands, with voters (customers) vociferous advocates of one or the other.
Read MoreAnyone looking to hire young talent should be watching out for subtle clues. Because when a 24-year-old is the only one in the room dressed for business, that is the person you want to be talking with.
Read MoreSans hat, I’d become invisible. The moment I put it on and stood up, everyone recognized me and applauded.
Read MoreKnow your customer and what makes them tick. And always keep your eyes open, because you never know what opportunities may present themselves if you’re paying attention.
Read MoreA name, be it of a person or an entire country, is many things. It’s descriptive, emotionally important and deeply wrapped up in identity. So when it comes to a whole nation, a name change is not a small thing.
Read MoreTaking time to consider the buying experience from the customer’s perspective can go a long way to helping you achieve your objective.
Read MoreWhenever you’re hiring any type of consultant, do everyone a favor by understanding your goals and being an active participant. This is, after all, your business they’re trying to help.
Read MoreDon’t make your marketing counterproductive. Getting too fancy building the right messaging might make things more complicated than they need to be, and lose you sales in the process.
Read MoreHundreds of colorful messages were vying for my attention. The black and white QR code was the one I responded to…because it was different.
Read MoreProspective clients expect you to be available. Be reachable, even if you’re leaving town, or be prepared for possible consequences.
Read MoreAs you’re developing your marketing strategies for the next few fiscal quarters, consider what’s going on in the world around you in search of ways to expand your own message, visibility and sales.
Read MoreAs you’re developing your marketing strategies for the next few fiscal quarters, consider what’s going on in the world around you in search of ways to expand your own message, visibility and sales.
Read MoreA long-shot contender at the bottom of recent polls, Doug Burgum’s offering $20 gift cards to the first 50,000 people who donate $1 to his campaign.
Read MoreClickbait has a well-deserved bad reputation. If you’re tempted to use it to attract attention to your own website, recognize going in that you’re tagging yourself up-front as a low-quality player.
Read MoreAsk yourself this: why would entertainment’s most powerful woman be involved with a slipshod marketing campaign selling weight loss gummies?
Read MoreIn The Devil Wears Prada, it was observed that a particular blue sweater represents millions of dollars and countless jobs guiding any consumer’s fashion choice, based on decisions that were made years ago.
Here's how this year's decision will impact YOU!
Read MoreAnyone familiar with the story of Willy Wonka recognizes the fury that can be generated by a good promotional campaign.
Read MoreEven if you successfully get something intelligible from artificial intelligence writing your content, it’s sure to take on a certain sameness over time.
Read MoreMy brief flirtation with national office raised concerns around my dinner table. Out of an abundance of caution, I’ve had the house thoroughly searched for important documents.
Read MoreNever forget that you have to face these people tomorrow, and you still need to be able to work with them in some way.
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