There’s good news: there are crumbs falling off the table from big budget movie marketing, and you may be able to pick them up and benefit from it.
Read MoreAs a 16-year-old digital marketer with a following of 100,000+ Gen Z members, I know what catches the eye of my followers.
Read MoreMedicare providers are much like realtors, popping up like mushrooms after a rainstorm. These days it’s impossible to swing a dead cat without hitting 10 of them.
Read MoreGood enough…isn’t. It’s a lesson many family-owned businesses need to learn.
Read MoreClickbait has a well-deserved bad reputation. If you’re tempted to use it to attract attention to your own website, recognize going in that you’re tagging yourself up-front as a low-quality player.
Read MoreI say to HELL with self-pity and feeling downtrodden…I’ve got work to do! I’ll see you in five or 10 years, and we can talk about retirement and relaxing then!
Read MoreThese folks strive to be different, and welcome others who are different. It’s become one of the few breweries I go out of my way to return to.
Read MoreTreat everyone with the utmost respect and parse your words carefully, because you never know what stray comment will set someone off.
Read MoreIn The Devil Wears Prada, it was observed that a particular blue sweater represents millions of dollars and countless jobs guiding any consumer’s fashion choice, based on decisions that were made years ago.
Here's how this year's decision will impact YOU!
Read MoreThis clever message is sure to persuade its audience to place advertising in this publication. Too bad they stole it from someone else.
Read MoreWell-run businesses let lawyers and accountants guide them while focusing on marketing and sales. THAT’s how you keep shareholders happiest in the long run.
Read MoreAny organization concerned about their future must regularly examine their marketing strategies to best understand what customers are doing…and why.
Read MoreAnyone familiar with the story of Willy Wonka recognizes the fury that can be generated by a good promotional campaign.
Read MoreEven if you successfully get something intelligible from artificial intelligence writing your content, it’s sure to take on a certain sameness over time.
Read MoreSo big groups of hungry people egged on by peer pressure bought her product, with no competition in sight. BRILLIANT!
Read MoreRomantic success is about opportunity, risk-assessment, luck, timing, and guts. Sometimes our enthusiasm can be our own worst enemy.
Read MoreThe holidays are a great time to test brand extensions. Partiers have a chance to try something new with relatively little risk. If you get positive feedback, you expand your testing in the new year.
Read MoreAny savvy marketer knows that taking the time to slap creates an opportunity for a clever response.
Read MoreWhat someone’s wearing means nothing more than a fashion choice. There’s now increasing focus on the talent people bring to each situation, and the services they provide.
Read MoreWith the Black Friday trend now virtually everywhere, I’m assuming the stores are all insane. I have enough pressure in my life, and shopping doesn’t make me feel merry.
Read More