Posts tagged San Diego
Shooting Yourself In The Foot

Clickbait has a well-deserved bad reputation. If you’re tempted to use it to attract attention to your own website, recognize going in that you’re tagging yourself up-front as a low-quality player.

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Taking Stock With Potato Chips

Anyone familiar with the story of Willy Wonka recognizes the fury that can be generated by a good promotional campaign.

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Romance and Risk Taking

Romantic success is about opportunity, risk-assessment, luck, timing, and guts. Sometimes our enthusiasm can be our own worst enemy.

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Becoming a Better Writer

Lots of folks who can speak figure they can also write persuasively. Actually, crafting solid, effective messaging is an art.

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