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Read MoreI’d like to encourage you to be increasingly vigilant about the shysters, scam artists, and other nefarious efforts to separate you from your hard-earned money.
Read MoreI despise scammers. Whether they’re pitching phony boards of directors, needlessly re-registering website domains or hawking invention marketing services, I find these leeches to be despicable.
Read MoreIf you’re not jumping on that sales lead, getting a proposal out the door FAST, and striking while the iron is hot, you’re at risk of losing the deal.
Read MoreSimplify your sales process by writing that book you’ve always dreamed of. If you’ve already written one, stop fretting about making sales on Amazon and start using it to promote your business. Then watch how your clients’ eyes light up!
Read MoreIf you’re falling short in expertise, professionalism, or tools, that tells me you can’t solve the problem I came to you about. You’re wasting my time, driving me away, and greatly increasing chances I’ll not only never give you another chance, but will encourage my friends to go to an organization other than yours.
Read MoreIt seems like everyone I speak with lately actively avoids anyone who wastes their time. Surveys and unrequested sales pitches just aren’t that important to any of us. I know that’s cold, but it’s the truth.
So here’s a little friendly advice from this side of the desk…
Read MoreIt seems like everyone I speak with lately actively avoids anyone who wastes their time. Surveys and unrequested sales pitches just aren’t that important to any of us. I know that’s cold, but it’s the truth.
So here’s a little friendly advice from this side of the desk…
Read MoreFor as little as $75,000, you can be in the thick of the action. The platinum-level sponsor ($200,000) will also get four tickets to Melania Trump’s brunch; a 900-square foot show booth; branded snacks or souvenirs; naming rights; callouts in the program or social media posts; and a speaking opportunity with the White House Press Corps, as well as “exclusive access opportunities.”
Read MoreLong ago I learned to regularly test new marketing messages and platforms. So I posted a request to 35 chat groups on Facebook and LinkedIn where I asked several million writers, entrepreneurs, business owners and nonprofit executives to review my book.
Read MoreLeaving a conversation holding something tangible can significantly improve someone remembering you and wanting to do business with you. If you have a business card that is both branded and memorable, you’re more likely to stand out in someone’s mind when they’re relaxing, organizing or considering a purchase.
Read MorePicking up the vases two days ahead of deadline, I spotted a typo, sending us into crisis management mode. New blank vases were ordered, shipped overnight from New York, and scheduled to arrive the day of our event.
Read MoreDon’t be afraid of trying new things. Sometimes, achieving success just takes a little time. Because you never know who may want to buy from you if they know how to find you.
Read MoreBusiness plans help startups (in particular) stay focused, providing a foundation for long-term success, guiding important decisions and anticipating challenges. Here are 8 benefits every business will get from having one in place.
Read MoreMany creative types sell their work for a pittance for fear of scaring off buyers. They equate someone liking their work with liking them, have difficulty determining the value of their time and don’t mind losing money.
Pretty silly, huh?
Read MoreI strongly suggest leaving graphics design to the professionals so that everyone can focus on what they do best. Yet for those who still insist on doing it themselves, here are 20 design blunders that scream “Amateur!”
Read MoreDo you want to design your sales materials to avoid having to pay someone else? Are you thinking you can just use Canva or another design app? Just recognize you’re spending valuable time on something you’re probably not good at.
Read MoreWithout a good strategy for grabbing the reader’s attention, your email is pretty much guaranteed to go right into the trash! Here are 8 solutions you can implement immediately.
Read MoreThe Pluto Channel is wasting a breathtaking $230 BILLION each year. The question becomes why are stockholders of corporate overlord Paramount Global allowing this to happen, six years after buying the network for $340 million? Here’s an easy solution for you, guys…no charge.
Read MoreIf you’re looking to win an award, focus your efforts on trade associations or Chambers of Commerce. These legitimate groups will provide far greater ROI than a phony plaque, helping build relationships that may actually help grow your business.
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