Posts tagged ask mister marketing
Boardsi - A Scam Geared Towards Professionals

I’d like to encourage you to be increasingly vigilant about the shysters, scam artists, and other nefarious efforts to separate you from your hard-earned money.

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Scamming Professional Authors

I despise scammers. Whether they’re pitching phony boards of directors, needlessly re-registering website domains or hawking invention marketing services, I find these leeches to be despicable.

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Should you ignore potential business?

If you’re not jumping on that sales lead, getting a proposal out the door FAST, and striking while the iron is hot, you’re at risk of losing the deal.

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Only YOU can give this away!

Simplify your sales process by writing that book you’ve always dreamed of. If you’ve already written one, stop fretting about making sales on Amazon and start using it to promote your business. Then watch how your clients’ eyes light up!

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What the hell are you selling?

If you’re falling short in expertise, professionalism, or tools, that tells me you can’t solve the problem I came to you about. You’re wasting my time, driving me away, and greatly increasing chances I’ll not only never give you another chance, but will encourage my friends to go to an organization other than yours.

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Hey, kids: Wanna win $1,000?

It seems like everyone I speak with lately actively avoids anyone who wastes their time. Surveys and unrequested sales pitches just aren’t that important to any of us. I know that’s cold, but it’s the truth.

So here’s a little friendly advice from this side of the desk…

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How Not to Sell by Phone

It seems like everyone I speak with lately actively avoids anyone who wastes their time. Surveys and unrequested sales pitches just aren’t that important to any of us. I know that’s cold, but it’s the truth.

So here’s a little friendly advice from this side of the desk…

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Logos on the Easter Bunny’s Tush?

For as little as $75,000, you can be in the thick of the action. The platinum-level sponsor ($200,000) will also get four tickets to Melania Trump’s brunch; a 900-square foot show booth; branded snacks or souvenirs; naming rights; callouts in the program or social media posts; and a speaking opportunity with the White House Press Corps, as well as “exclusive access opportunities.”

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Asking For A Favor

Long ago I learned to regularly test new marketing messages and platforms. So I posted a request to 35 chat groups on Facebook and LinkedIn where I asked several million writers, entrepreneurs, business owners and nonprofit executives to review my book.

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Spring for the Twenty Bucks!

Leaving a conversation holding something tangible can significantly improve someone remembering you and wanting to do business with you. If you have a business card that is both branded and memorable, you’re more likely to stand out in someone’s mind when they’re relaxing, organizing or considering a purchase.

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Good Suppliers Create Heroes

Picking up the vases two days ahead of deadline, I spotted a typo, sending us into crisis management mode. New blank vases were ordered, shipped overnight from New York, and scheduled to arrive the day of our event.

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Five Years of Relative Obscurity

Don’t be afraid of trying new things. Sometimes, achieving success just takes a little time. Because you never know who may want to buy from you if they know how to find you.

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Time To Hang Out Your Shingle?

Business plans help startups (in particular) stay focused, providing a foundation for long-term success, guiding important decisions and anticipating challenges. Here are 8 benefits every business will get from having one in place.

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What’s A Creative’s Time Worth?

Many creative types sell their work for a pittance for fear of scaring off buyers. They equate someone liking their work with liking them, have difficulty determining the value of their time and don’t mind losing money.

Pretty silly, huh?

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Designs Screaming Amateur

I strongly suggest leaving graphics design to the professionals so that everyone can focus on what they do best. Yet for those who still insist on doing it themselves, here are 20 design blunders that scream “Amateur!”

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How to design effective, eye-catching marketing collateral

Do you want to design your sales materials to avoid having to pay someone else? Are you thinking you can just use Canva or another design app? Just recognize you’re spending valuable time on something you’re probably not good at.

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Successful email must meet three criteria

Without a good strategy for grabbing the reader’s attention, your email is pretty much guaranteed to go right into the trash! Here are 8 solutions you can implement immediately.

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Space on the ‘Star Trek’ channel

The Pluto Channel is wasting a breathtaking $230 BILLION each year. The question becomes why are stockholders of corporate overlord Paramount Global allowing this to happen, six years after buying the network for $340 million? Here’s an easy solution for you, guys…no charge.

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Forewarned is Forearmed

If you’re looking to win an award, focus your efforts on trade associations or Chambers of Commerce. These legitimate groups will provide far greater ROI than a phony plaque, helping build relationships that may actually help grow your business.

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