Logos on the Easter Bunny’s Tush?
Regardless of your industry, you’re probably seeking ways to generate new visibility and sales.
While networking, press releases, social media, and handing out pens are all viable platforms, here’s one you might have missed: the White House Easter Egg Roll is seeking corporate sponsors.
Wait…what?
Here’s the deal: Beginning in 1878, this annual event has typically been funded without taxpayer dollars through anonymous private donations. The American Egg Board contributes all the food and 60,000 hard-boiled eggs, with any leftover funds going to the privately held White House Historical Association.
Thousands of kids and adults attend this wonderland of games, storytelling, music, and, of course, the traditional egg-rolling race.
Recognizing how much costs have risen for virtually everything (and especially eggs!), additional funding sources are now being encouraged. Which means your business has a chance TODAY to sponsor this exciting event.
THIS BELONGS IN EVERY BUSINESS LIBRARY!
For as little as $75,000, you can be in the thick of the action. The platinum-level sponsor ($200,000) will also get four tickets to Melania Trump’s brunch; a 900-square foot show booth; branded snacks or souvenirs; naming rights; callouts in the program or social media posts; and a speaking opportunity with the White House Press Corps, as well as “exclusive access opportunities”.
Compared to the $8 million expense for a 30-second Superbowl commercial (plus production costs), this promotional event is downright cheap.
Sorry, with chickens laying those eggs, that should have read cheep.
From publishing to breakfast cereals, there are opportunities for every brand or business. Consider attaching your name to printed tickets, custom wooden eggs, stage equipment, or staff name tags.
Importantly, these corporate collaborations are being carefully managed to maintain the event’s wholesome, community-oriented atmosphere. Branding will be kept subtle, with banners and booths rather than splashy advertisements. The focus will remain squarely on children and families enjoying a unique day at the White House, rather than overt product placement.
Still, sponsors will have bragging rights, and there will undoubtedly be countless ancillary promotional opportunities, as well as a chance to generate community goodwill.
And though critics may question the commercialization of public traditions, it’s worth recognizing that even small-town events often rely on local business support.
So perhaps it’s not surprising that one of the country’s most iconic holiday gatherings is following suit.
With that said, I wish you a week of profitable marketing.
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Spring for new ideas at www.marketbuilding.com.