Posts tagged rancho bernardo
Boardsi - A Scam Geared Towards Professionals

I’d like to encourage you to be increasingly vigilant about the shysters, scam artists, and other nefarious efforts to separate you from your hard-earned money.

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Scamming Professional Authors

I despise scammers. Whether they’re pitching phony boards of directors, needlessly re-registering website domains or hawking invention marketing services, I find these leeches to be despicable.

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Lost in a Sea of Sellers

Most businesses mimic each other. They give away the same candy, pens, travel mugs and T-shirts; use the same type of social media messaging; and hope they’ll make enough sales to be profitable.

Is the answer to hire booth babes to gain more attention in a crowd?

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Hang On, Little Tomato

The inspired marriage with Carly Simon’s song “Anticipation” cemented Heinz’s identity as a premium ketchup brand while showcasing the power of combining popular music with advertising. The yearslong marketing drive is universally considered one of the most iconic campaigns ever.

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Yeah, Direct Mail Still Works

Once a customer goes online, the chances of losing them tend to be higher because of the ease of comparing prices, distracting ads from competitors and a 70% chance they’ll abandon your shopping cart.

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Ignoring Car Alarms in New York

Once a customer goes online, the chances of losing them tend to be higher because of the ease of comparing prices, distracting ads from competitors and a 70% chance they’ll abandon your shopping cart.

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Low Inventory in the Housing Market

Always double-check contracted work yourself. As Harry Truman famously said: “The buck stops here.”

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Everyone Needs An Editor!

Even if you just write a book to give out to people as a gift or a premium for signing a contract with you, you will still want to make sure it’s as readable as possible.

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That’s one expensive pizza!

You can’t assume everyone knows who you are, what you sell, and if potential customers appreciate whether your offer is a good one.

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You Get What You Pay For

Tomorrow’s success depends on investments you make today, whether it’s in people, technology, or vendor relations. And as my friends at Winco reminded me, cutting corners can easily drive away the very sales you’re looking to make.

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A Case of the Munchies

Your company should always be looking for strategic relationships to help expand your audience and improve chances of making a sale.

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Tourism advice for Santa Barbara’s mayor

As the most obvious stopping point for area guests, your visitors center’s doing a poor job. That awful woman had us wondering if choosing Santa Barbara was a mistake.

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The Importance of Perseverance

Effective selling is all about your attitude. Recognize going in that you have nothing to lose. Then go for it anyway.

I did and it fixed a 20-year-old pain in my heart.

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You get just one chance …

Nobody will want to do business with you because they feel sorry for you. They’ll want to do business with you because they believe you’re successful, and they want some of that success to rub off on them.

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When pricing doesn’t add up

Given that the contents of both small and large packages were the same, the larger package should have cost less than two smaller packages. And it didn’t.

That's just SCREWY!

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The Past Is Prologue

“Odds are excellent that you have deadwood in your mailing list. Just remember; if they haven’t read your stuff in the past few years, they’re probably never going to read it. IT’S TIME TO CLEAN HOUSE!”

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About that hilarious name tag …

“Marching to your own drummer is enough to catch attention. This is a lesson worth remembering as you’re developing your organization’s future marketing efforts.”

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ALWAYS Check The Return Address!

“I need you to get six Apple Gift cards for $100 each. Scratch the back and take clear pictures of each card and send it to me on this mail so I can share them to each selected staffer on the team. Use your personal funds; you’ll be reimbursed later.”

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Happy Anniversary To Me!

Recognizing we all need to sell ourselves on some level, I see this column as a vehicle for helping you try and sell your message, regardless of the business you’re in.

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Netflix Revisits Pepsi Promotion Gone Wrong

As you’re considering your next big promotion, recognize in advance that catastrophe lurks for those overlooking even minuscule details.

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