marketbuilding — MBT CONSULTING

Boardsi - A Scam Geared Towards Professionals

I’d like to encourage you to be increasingly vigilant about the shysters, scam artists, and other nefarious efforts to separate you from your hard-earned money.

B2B Marketing, customer relations, employee relations, job hunting, marketing scamsRob WeinbergDecember 31, 2030MBT Consultingboardsi, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, carlsbad Rotary, the coast news, sdbj, UT Community Press Newspapers, rb sunrise rotary, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, san diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, Community Press Newspapers, mr. marketing, marketing, marketing advice, Marketing strategy, mister marketing, marketing strategy, marketbuilding, marketbuilding team, marketing consultant, marketing communications, b2b marketing, marketing scams Comments

Rob Weinberg Is MISSING!

Sans hat, I’d become invisible. The moment I put it on and stood up, everyone recognized me and applauded.

b2c marketing, customer relations, corporate messaging, business/marketing plans, marketing trivia, sales promotion, strategic planningRob WeinbergOctober 4, 2023MBT Consultingcracker jack, cracker jill, ask mister marketing, ask mr. marketing, pepsi, pepsico, i am cracker jill, women's sports foundation, UT Community Press Newspapers, san diego union tribute, san diego union tribune, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, the coast news, coast news, carlsbad rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketbuilding, marketbuilding team, marketing plan, mister marketing, marketing communications, marketing consultant, marketing advice, b2c marketing, packaging, Sales, sales promotion, branding, brand extensions, brand stretching, AAA, American automobile association, messaging

Losing Sales Under a Mountain of Books

Taking time to consider the buying experience from the customer’s perspective can go a long way to helping you achieve your objective.

b2c marketing, customer relations, corporate messaging, business/marketing plans, marketing trivia, sales promotion, strategic planningRob WeinbergSeptember 15, 2023MBT Consultingcracker jack, cracker jill, ask mister marketing, ask mr. marketing, pepsi, pepsico, i am cracker jill, women's sports foundation, UT Community Press Newspapers, san diego union tribute, san diego union tribune, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, the coast news, coast news, carlsbad rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketbuilding, marketbuilding team, marketing plan, mister marketing, marketing communications, marketing consultant, marketing advice, b2c marketing, packaging, Sales, sales promotion, branding, brand extensions, brand stretching, AAA, American automobile association, messaging

Big Space With Little Room

Hundreds of colorful messages were vying for my attention. The black and white QR code was the one I responded to…because it was different.

b2c marketing, branding, business/marketing plans, customer relations, marketing trivia, packaging, sales promotion, strategic planningRob WeinbergAugust 17, 2023MBT Consultingcracker jack, cracker jill, ask mister marketing, ask mr. marketing, pepsi, pepsico, i am cracker jill, women's sports foundation, UT Community Press Newspapers, san diego union tribute, san diego union tribune, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, the coast news, coast news, carlsbad rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketbuilding, marketbuilding team, marketing plan, mister marketing, marketing communications, marketing consultant, marketing advice, b2c marketing, packaging, Sales, sales promotion, branding, brand extensions, brand stretching Comment

Who Hates Steven Singer?

Why would someone hate Steven Singer SO much that they’ll announce it with a billboard and website?

branding, b2c marketing, business/marketing plans, corporate messaging, publicity, sales promotion, strategic planningRob WeinbergJuly 6, 2023MBT Consultingsteven singer, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, carlsbad, coast news, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, marketing, Marketing strategy, sales promotion, Sales, newark airport, new york city, marketing advice, marketing strategy, marketing plan, marketing consultant, marketing communications, marketbuilding team, mister marketing, marketbuilding, b2c marketing, branding, public relations, public speaking, corporate strategy, corporate communications

Shooting Yourself In The Foot

Clickbait has a well-deserved bad reputation. If you’re tempted to use it to attract attention to your own website, recognize going in that you’re tagging yourself up-front as a low-quality player.

b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, direct marketing, marketing trivia, online marketing, strategic planning, marketing scamsRob WeinbergJune 7, 2023MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, the coast news, coast news, UT Community Press Newspapers, san diego union tribune, San Diego, san diego north chamber of commerce, san diego marketing consultant, poway marketing consultant, poway chieftain, poway chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, Marketing strategy, marketing scams, marketing consultant, marketing communications, marketing plan, mister marketing, b2c marketing

Oh Oprah…Say It Ain’t So!

Ask yourself this: why would entertainment’s most powerful woman be involved with a slipshod marketing campaign selling weight loss gummies?

b2c marketing, direct marketing, marketing trivia, research, sales promotionRob WeinbergMay 10, 2023MBT Consultingoprah winfrey, maureen dowd, Joe Biden, Donald Trump, weight loss gummies, ask mister marketing, ask mr. marketing, Marketing strategy, marketing, marketing strategy, marketing plan, marketing scams, marketing communications, marketbuilding, marketing advice, mister marketing, marketbuilding team, marketing consultant, coast news, carlsbad, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, san diego union tribute, consumer marketing, mbt consulting, san diego marketing consultant

Yes, I Love You Too

Wondering why my readers send me love letters? Take 3 minutes to read how I've saved thousands of professionals from being fleeced, and you, too, will become a fan.

Why I Stopped Eating Meat

The average American eats 252 pounds of meat and 68 pounds of chicken per year. You get 440 pounds of meat from a cow and 2 lbs. from a chicken. My decision saves one cow and 60 chickens every 21 months.

Becoming a Better Writer

Lots of folks who can speak figure they can also write persuasively. Actually, crafting solid, effective messaging is an art.

corporate messaging, direct marketingRob WeinbergOctober 25, 2022MBT Consultingwriting, ask mister marketing, ask mr. marketing, copywriting, coast news, the coast news, UT Community Press Newspapers, Community Press Newspapers, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, carlsbad chamber of commerce, carlsbad rotary, carlsbad, carlsbad marketing consultant, poway chamber of commerce, poway marketing consultant, poway chieftain, San Diego, san diego union tribune, san diego, san diego north chamber of commerce, san diego marketing consultant, marketing, mr. marketing, marketbuilding, marketbuilding team, mister marketing, Marketing strategy, marketing advice, marketing strategy, marketing consultant, marketing communications Comment

The Importance of Testimonials

Many people tell me they’re not comfortable tooting their own horn. If you assume that position, your competition will probably steal your business.

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, online marketing, publicity, sales promotion, strategic planningRob WeinbergSeptember 15, 2022MBT ConsultingMahi Gaming, ask mister marketing, ask mr. marketing, coast news, carlsbad rotary, carlsbad Rotary, carlsbad marketing consultant, carlsbad chamber of commerce, carlsbad, marketbuilding, Marketing strategy, marketing, marketing plan, marketbuilding team, mr. marketing, mister marketing, marketing communications, marketing consultant, marketing advice, b2b marketing, b2c marketing, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, rb sunrise rotary, pomerado newspapers, rotary 5340Comment

Banking On Good Will

Many consumers, particularly among Millennials and Gen Z, want to do business with firms dedicating themselves to making the world a better place. Frontwave is showing us an excellent way of doing such cause-related marketing.

b2c marketing, branding, business/marketing plans, Charitable giving, customer relations, corporate messaging, publicity, strategic planningRob WeinbergAugust 11, 2022MBT ConsultingFrontwave Credit Union, ask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad chamber of commerce, carlsbad Rotary, carlsbad marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, san diego, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, pomerado newspapers, Pomerado newspapers, pomerado news, marketing breakage, marketing, marketing advice, marketbuilding, marketbuilding team, Marketing strategy, marketing strategy, marketing consultant, marketing communications, mr. marketing, mister marketing, b2c marketing, banking, charity, charitable givingComment

Putting In His Two Cents

There’s nothing wrong with borrowing an idea that has previously proved to be effective. Just scale it to your business and your staff so you don’t get overwhelmed.

b2c marketing, branding, corporate messaging, research, sales promotion, strategic planningRob WeinbergJune 2, 2022MBT ConsultingReaders Digest, ask mr. marketing, coast news, the coast news, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, san diego north chamber of commerce, san diego, san diego union tribune, san diego marketing consultant, carlsbad chamber of commerce, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, mr. marketing, marketing, marketbuilding, marketbuilding team, ask mister marketing, mister marketing, sales promotion, US Mint, henry's professional painting Comment

Why Should You Use Testimonials?

It’s a safe conclusion that a customer writing a testimonial and/or recommending you isn’t likely to give the next order to your competitor.

b2c marketing, B2B Marketing, branding, corporate messaging, customer relations, strategic planningRob WeinbergMay 19, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, testimonials, client appreciation, coast news, the coast news, poway chieftain, poway marketing consultant, poway chamber of commerce, san diego, san diego union tribune, san diego north chamber of commerce, san diego marketing consultant, UT Community Press Newspapers, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, rancho bernardo news, mr. marketing, marketing, marketing advice, Marketing strategy, marketbuilding, marketbuilding team, marketing consultant, marketing communications, rob weinberg, write away booksComment

Declaration of Stealing Your Money

Consider this fair warning: before you pay any invoice or government fee, make sure it’s legitimate.

B2B Marketing, research, vendor relations, business finances, marketing scamsRob WeinbergFebruary 24, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, rancho bernardo news, poway marketing consultant, poway chamber of commerce, poway chieftain, oceanside chamber of commerce, The Coast News, coast news, UT Community Press Newspapers, san diego union tribune, california secretary of state, Marketing strategy, mbt consulting, marketing strategy, marketing, marketbuilding, marketing plan, marketbuilding team, marketing communications, marketing consultant, marketing advice, mr. marketing, mister marketing, b2b marketing, entrepreneurs, chairmen's roundtable, corporate processing service, corptech management, grifters, government fees, business finances

Don’t Pour Concrete Down Your Kitchen Sink

Regardless of what you sell, whoever is answering your phone is the first line of defense, and the information being provided to consumers may make all the difference in whether you close the deal.

b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, sales promotion, strategic planning, training, vendor relationsRob WeinbergJanuary 26, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, pomerado newspapers, pomerado news, san diego, san diego north chamber of commerce, san diego union tribune, rb sunrise rotary, UT Community Press Newspapers, Community Press Newspapers, The Coast News, coast news, mr. marketing, marketing, marketing plan, Marketing strategy, mister marketing, marketbuilding, marketbuilding team, marketing consultant, marketing communications, marketing advice, marketing strategy, b2b marketing, Customer relations, Sales, sales promotionComment

Who The FRIG Is This?

Regardless of what you sell, it’s critical to point recipients towards a website for more information. This reinforces the brand name in a customer’s mind while also potentially opening additional sales opportunities.

B2B Marketing, b2c marketing, branding, corporate messaging, customer relations, packaging, publicity, sales promotion, strategic planningRob WeinbergJanuary 13, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, marketbuilding, Marketing strategy, sales promotion, P Claims, advertising specialties, marketing advice, marketbuilding team, marketing strategy, marketing consultant, marketing, marketing communications, marketing plan, b2c marketing, b2b marketing, san diego, san diego union tribune, san diego north chamber of commerce, pomerado newspapers, pomerado news, ramona sentinel, branding, Customer relations, strategy, strategic planning, corporate strategy, communications, Community Press Newspapers, corporate communicationsComment

When Sales Need A Premium

Bringing ad specialty professionals into the conversation early in a project can lead to alternate ideas suitable to your audience, timeframe, or budget. And that makes everyone a winner.

B2B Marketing, b2c marketing, branding, corporate messaging, sales promotion, strategic planningRob WeinbergNovember 18, 2021MBT Consultingadvertising specialties, advertising, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, san diego north chamber of commerce, pomerado newspapers, san marco chamber of commerce, san diego, san diego union tribune, marketing, mr. marketing, marketbuilding, marketbuilding team, marketing advice, Marketing strategy, marketing consultant, marketing communications, marketing strategy, b2b marketing, b2c marketing, marketing plan, branding, corporate strategy, corporate communicationsComment

A Suspicious Welcoming

You may discover that your prospective clientele are leery of welcoming strangers into their homes. This hesitation may be due to so many people being unwilling to get vaccinated, or they might be concerned that possible thieves are “casing the joint.”

Free Help For Your Business

Free business advice from world-class business executives is available now at Chairmen’s RoundTable (chairmensroundtable.com); a group of 50 global professionals dedicated to providing free advice for privately held San Diego-based organizations with stable cashflow and a CEO willing to accept guidance.

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