Why would someone hate Steven Singer SO much that they’ll announce it with a billboard and website?
Read MoreThe holidays are a great time to test brand extensions. Partiers have a chance to try something new with relatively little risk. If you get positive feedback, you expand your testing in the new year.
Read MoreLots of salespeople make outlandish claims, and the successful ones have a ready answer for any question. At the very least they can think on their feet and turn the question into an opportunity on the spot.
This guy wasn’t one of them.
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