Sans hat, I’d become invisible. The moment I put it on and stood up, everyone recognized me and applauded.
Read MoreTaking time to consider the buying experience from the customer’s perspective can go a long way to helping you achieve your objective.
Read MoreHundreds of colorful messages were vying for my attention. The black and white QR code was the one I responded to…because it was different.
Read MoreWhy would someone hate Steven Singer SO much that they’ll announce it with a billboard and website?
Read MoreRegardless of what you sell, it’s critical to point recipients towards a website for more information. This reinforces the brand name in a customer’s mind while also potentially opening additional sales opportunities.
Read MoreBringing ad specialty professionals into the conversation early in a project can lead to alternate ideas suitable to your audience, timeframe, or budget. And that makes everyone a winner.
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