Anyone looking to hire young talent should be watching out for subtle clues. Because when a 24-year-old is the only one in the room dressed for business, that is the person you want to be talking with.
Read MoreSans hat, I’d become invisible. The moment I put it on and stood up, everyone recognized me and applauded.
Read MoreKnow your customer and what makes them tick. And always keep your eyes open, because you never know what opportunities may present themselves if you’re paying attention.
Read MoreA name, be it of a person or an entire country, is many things. It’s descriptive, emotionally important and deeply wrapped up in identity. So when it comes to a whole nation, a name change is not a small thing.
Read MoreTaking time to consider the buying experience from the customer’s perspective can go a long way to helping you achieve your objective.
Read MoreWhenever you’re hiring any type of consultant, do everyone a favor by understanding your goals and being an active participant. This is, after all, your business they’re trying to help.
Read MoreDon’t make your marketing counterproductive. Getting too fancy building the right messaging might make things more complicated than they need to be, and lose you sales in the process.
Read MoreRarely is customer service exceptional. Until last week, when I met Claudia Paniagua, AAA’s Oceanside office Branch Supervisor.
Read MoreHundreds of colorful messages were vying for my attention. The black and white QR code was the one I responded to…because it was different.
Read MoreProspective clients expect you to be available. Be reachable, even if you’re leaving town, or be prepared for possible consequences.
Read MoreAs you’re developing your marketing strategies for the next few fiscal quarters, consider what’s going on in the world around you in search of ways to expand your own message, visibility and sales.
Read MoreAs you’re developing your marketing strategies for the next few fiscal quarters, consider what’s going on in the world around you in search of ways to expand your own message, visibility and sales.
Read MoreNew year is the perfect time to take stock in your business and re-examine your branding, packaging, and strategies. Because, regardless of what you sell, you too can probably increase sales by changing your image.
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