As a public service, and in light of the current work environment, I’d like to share these thoughts to help anyone suddenly tossed into working from home.
Read MoreThis clever message is sure to persuade its audience to place advertising in this publication. Too bad they stole it from someone else.
Read MoreRomantic success is about opportunity, risk-assessment, luck, timing, and guts. Sometimes our enthusiasm can be our own worst enemy.
Read MoreMy brief flirtation with national office raised concerns around my dinner table. Out of an abundance of caution, I’ve had the house thoroughly searched for important documents.
Read MoreCustomers are watching EVERY move you make and every statement you utter. Considering spreading tribalism, can you expand your business within your community without offending sales prospects who are “outsiders"?
And what happens when your core values don’t match your actions?
This in-depth analysis examines whether your company should be discussing controversial issues, how to do so, and potential impacts (good and bad) on your business if you do.
It’s a 15-minute read…and WELL worth the investment!
Read MoreOver 15 million US workers have quit their jobs since April 2021, a record pace disrupting businesses everywhere. Companies are struggling to address the problem for one simple reason: they don’t understand why their employees are leaving in the first place.
Read MoreWith the Black Friday trend now virtually everywhere, I’m assuming the stores are all insane. I have enough pressure in my life, and shopping doesn’t make me feel merry.
Read MoreNever forget that you have to face these people tomorrow, and you still need to be able to work with them in some way.
Read MoreIf you’re planning on rebranding your own organization, allow adequate time for informing all key stakeholders about your intentions and strategies.
Read MoreIf you’re going to potentially chase away loyal clientele, have a plan in place to compensate for lost business prior to implementing your strategy.
Read MoreProduct placement’s $23 billion business has grown over 500% in the past 10 years. After all, viewers can’t skip through these commercials.
Read MoreMany people tell me they’re not comfortable tooting their own horn. If you assume that position, your competition will probably steal your business.
Read MoreMany consumers, particularly among Millennials and Gen Z, want to do business with firms dedicating themselves to making the world a better place. Frontwave is showing us an excellent way of doing such cause-related marketing.
Read MoreRegardless of how much automation we have in our lives, people still prefer personal connections and feeling like they’re talking to the actual people they’re buying from.
Read MoreIf you’re seeking fresh opportunities, look at your hobbies, skills, and friendships. Whether you’re looking for new ventures or side hustles, consider what makes you happy and see if there are gaps in the marketplace. Opportunity may be closer than you think, but doing it properly is a bit more involved than you realized.
Read MoreMirroring the way a prospective client dresses can be a big first step towards building a bridge. After all, people do business with those they know, like, and trust. If someone thinks you’re like them, they’re more likely to trust you.
Read MoreWhoever is talking with customers, from the CEO down to customer service representatives, better be able to help address customer issues quickly and efficiently.
Read MoreRegardless of what you sell, you can benefit from customer feedback, new prospective clientele, and testimonials. It’s as easy as asking a few questions to your existing customer list.
Read MoreRegardless of what you sell, whoever is answering your phone is the first line of defense, and the information being provided to consumers may make all the difference in whether you close the deal.
Read MoreLots of salespeople make outlandish claims, and the successful ones have a ready answer for any question. At the very least they can think on their feet and turn the question into an opportunity on the spot.
This guy wasn’t one of them.
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