Posts tagged vista chamber of commerce
Should You Speak About Controversial Topics?

Customers are watching EVERY move you make and every statement you utter. Considering spreading tribalism, can you expand your business within your community without offending sales prospects who are “outsiders"?

And what happens when your core values don’t match your actions?

This in-depth analysis examines whether your company should be discussing controversial issues, how to do so, and potential impacts (good and bad) on your business if you do.

It’s a 15-minute read…and WELL worth the investment!

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She said “Don’t write that column!”

Perhaps I’m fantasizing to believe that we’re all decent enough to save the next guy, even if we radically oppose whatever he stands for.

But since at the moment I’m still believing in miracles, give me this one. And if you don’t know how to do the Heimlich Maneuver, learn.

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