I’d like to encourage you to be increasingly vigilant about the shysters, scam artists, and other nefarious efforts to separate you from your hard-earned money.
Read MoreAs a public service, and in light of the current work environment, I’d like to share these thoughts to help anyone suddenly tossed into working from home.
Read MoreThere’s good news: there are crumbs falling off the table from big budget movie marketing, and you may be able to pick them up and benefit from it.
Read MoreThese folks strive to be different, and welcome others who are different. It’s become one of the few breweries I go out of my way to return to.
Read MoreWell-run businesses let lawyers and accountants guide them while focusing on marketing and sales. THAT’s how you keep shareholders happiest in the long run.
Read MoreEven if you successfully get something intelligible from artificial intelligence writing your content, it’s sure to take on a certain sameness over time.
Read MoreSo big groups of hungry people egged on by peer pressure bought her product, with no competition in sight. BRILLIANT!
Read MoreGiven the choice between someone just wanting my money and someone who actually knows (and cares) who I am, I’m going to go for the latter choice EVERY TIME. And I’m not alone!
Read MoreLots of folks who can speak figure they can also write persuasively. Actually, crafting solid, effective messaging is an art.
Read MoreBy recognizing the limits to my talents, I’ve figured out how to buy time!
Read MoreAs neither of these realtors know me personally, the one engaging me would arguably stand a better chance of being remembered should the day come when I need her services.
Read MoreWhen it comes to creativity, the customer’s not always right. Hiring decades of expertise, then ignoring everything you’re told, is just dumb.
Read MoreMany consumers, particularly among Millennials and Gen Z, want to do business with firms dedicating themselves to making the world a better place. Frontwave is showing us an excellent way of doing such cause-related marketing.
Read MoreThe last thing you want is to find customer interest has been generated, only to find them flocking to your competition out of spite.
Read MoreKnow what you’re selling, to whom, and have a fair price. With a persuasive sales pitch, you might soon have as many customers as there are grains of sand on the beach.
Read MoreThe moment you call someone a name, you’ve lost them. Any chance of civil discourse with “the other side” disappears in that instant.
Read MoreKnowing your customer’s demographic profile (age, geography, religion, income, etc.) is critical to finding more of the same type of person.
Read MoreIf you’re job-hunting and are rude, unprofessional, or irresponsible, word is going to get around and have a long-term negative impact on your career.
Read MoreThere’s nothing wrong with borrowing an idea that has previously proved to be effective. Just scale it to your business and your staff so you don’t get overwhelmed.
Read MoreIt’s a safe conclusion that a customer writing a testimonial and/or recommending you isn’t likely to give the next order to your competitor.
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