Posts in online marketing
Shooting Yourself In The Foot

Clickbait has a well-deserved bad reputation. If you’re tempted to use it to attract attention to your own website, recognize going in that you’re tagging yourself up-front as a low-quality player.

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The Importance of Testimonials

Many people tell me they’re not comfortable tooting their own horn. If you assume that position, your competition will probably steal your business.

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