You Get What You Pay For

Tomorrow’s success depends on investments you make today, whether it’s in people, technology, or vendor relations. And as my friends at Winco reminded me, cutting corners can easily drive away the very sales you’re looking to make.

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A Case of the Munchies

Your company should always be looking for strategic relationships to help expand your audience and improve chances of making a sale.

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Tourism advice for Santa Barbara’s mayor

As the most obvious stopping point for area guests, your visitors center’s doing a poor job. That awful woman had us wondering if choosing Santa Barbara was a mistake.

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