Artificial Intelligence is great for research, coding, and organizing vast databases, but how is it for creating original content? Here's a 3-minute read on efforts to have an AI program write a novel.
Spoiler alert: It wasn't pretty!
Never forget that there’s a lot of competition for customer attention, and making it unpleasant for someone to call you will never help your cause.
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When someone repeatedly disrespects your time, you must take control or they’ll have no incentive to change their behavior.
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No matter what you sell, there’s always someone ready to muscle in on your turf. You must constantly acquire new customers to offset the attrition of people leaving you to buy elsewhere.
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A good presenter uses slides as a supplement; not the main event. Too many slides means you’re disorganized or providing too much information.
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Hanging your own credibility on someone else’s arguably bogus tale is a one-way ticket to looking foolish, unprofessional, or both.
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Instant global prominence is a double-edged sword. Do something horrific and everyone besmirches your name. Just ask South Dakota Governor Kristi Noem.
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Letting customers know there’s no long waiting list, or their requests are promptly answered, or their orders fulfilled overnight, etc. are all the kinds of things customers, with increasingly short patience, will want to hear.
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Regardless of what you sell, odds are excellent that you’ve had customers who’ve dropped off the cliff at some point, never to be seen again.
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Prior to investing in any new marketing idea, be sure the strategy’s appropriate for your audience. Check that you’re working with legitimate groups, and that there’s a realistic potential for significant return on your investment.
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This screen was obviously set up to generate revenue by showing visitors a commercial.
Yet it’s blank. Is it possible someone screwed up?
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Annoying a captive audience with paid advertising is more likely to eliminate any good feelings the occasion might otherwise generate.
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If this lady is generous, she’ll merely say something to the manager and be done with it. However, if she’s sufficiently irritated over this situation, she may tell all her friends, then blast the dealership on Facebook, LinkedIn and Instagram … or all three.
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Regardless of what you sell, you’re doubtlessly meeting lots of new people all the time. I promise that if you don’t have business cards in your pocket, you’re missing chances to reinforce in the moment who you are and what you do.
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To encourage pet adoptions, and for the entire month of March, Helen Woodward will be open every day, cutting adoption fees in half.
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Navigating airports, security, delays and lost luggage are all-too-common parts of travel. Throw in a talented pup who remediates at least one woe, and life’s suddenly infinitely better.
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To be successful, emotionally connecting with a customer is key to making them like you.
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When considering your audience, suppliers, production and distribution, recognize the cross-marketing opportunities. Done properly, they’re a great way to draw attention to multiple parts of your business.
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If you’re primarily acquiring your clientele by networking, rather than by digital advertising or other remote marketing efforts, it may make sense to invest a few dollars into making yourself stand out of the crowd.
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Marketing success doesn’t happen by accident, and just hoping it’ll work out is a recipe for failure. Websites are living things that continue to grow and need constant attention.
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