Regardless of what you sell, you’re doubtlessly meeting lots of new people all the time. I promise that if you don’t have business cards in your pocket, you’re missing chances to reinforce in the moment who you are and what you do.
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To encourage pet adoptions, and for the entire month of March, Helen Woodward will be open every day, cutting adoption fees in half.
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Navigating airports, security, delays and lost luggage are all-too-common parts of travel. Throw in a talented pup who remediates at least one woe, and life’s suddenly infinitely better.
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To be successful, emotionally connecting with a customer is key to making them like you.
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When considering your audience, suppliers, production and distribution, recognize the cross-marketing opportunities. Done properly, they’re a great way to draw attention to multiple parts of your business.
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If you’re primarily acquiring your clientele by networking, rather than by digital advertising or other remote marketing efforts, it may make sense to invest a few dollars into making yourself stand out of the crowd.
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Marketing success doesn’t happen by accident, and just hoping it’ll work out is a recipe for failure. Websites are living things that continue to grow and need constant attention.
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I like traditional media because it exposes me to a wide variety of issues and business or demographic trends that I’d have otherwise easily missed.
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This is a solid reminder to constantly develop new ideas of what to sell and how to sell it. And recognizing in advance that even the “best” ideas can fail.
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The key to making any sales promotion successful is knowing how the rules work and structuring your efforts to stay within the guardrails. Only Hershey screwed up!
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Using Steamboat Willie to help you stand out from the crowd doesn’t work when there’s a crowd using him for their own messaging.
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Consider that picking up 10 extra minutes each workday is the equivalent of gaining an additional week of work time each year. It’s like finding free money!
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Ben’s passing is a stark reminder that things we take for granted – birthday celebrations, holidays with the family…even Saturday night dinner – aren’t guaranteed. Life can change in an instant, and the need for balance – even for workaholics like me – is critical.
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You’re undoubtedly already hip deep in planning your 2024 marketing, and direct mail should be part of it.
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Today’s column is dedicated to Stella Wilner, my first-grade teacher who always believed in my ability to write. And it announces the official launch of my new book!
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I asked ChatGPT about its qualifications for handling a company’s marketing. In a completely unedited response, here’s what it said.
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Do a quick online search and you’ll turn up Deep Fried Chocolate, White Peppermint, Mint Chocolate, Cotton Candy and Orange Crème Pop Twinkies…among others.
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Though these rats have better rhythm than I do, a 21-day rodential rumba festival over my head seemed less than entertaining.
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Given the state of the world and the increasingly bellicose language from the right side of the political aisle, I can’t help but wonder how many potential customers might look at this jewelry, see something that wasn’t intended, and decide to shop elsewhere.
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Within 400 words crammed onto a single page, this woman presented her professional profile, including 10 blatant mistakes.
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