This common sales strategy is called “Shrink it and pink it.” Take an everyday product, make it smaller, color it Barbie-pink, and convince women it’s made just for them.
And because it’s “special”, this item costs more.
Read MoreThis common sales strategy is called “Shrink it and pink it.” Take an everyday product, make it smaller, color it Barbie-pink, and convince women it’s made just for them.
And because it’s “special”, this item costs more.
Read MoreWe were nice, so they were nice. A simple equation, where everyone comes out a winner.
This is how to use COVID to help grow your business.
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