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Read MoreLike Coke and Pepsi, Democrats and Republicans are brands, with voters (customers) vociferous advocates of one or the other.
Read MoreI’d like to encourage you to be increasingly vigilant about the shysters, scam artists, and other nefarious efforts to separate you from your hard-earned money.
Read MoreI despise scammers. Whether they’re pitching phony boards of directors, needlessly re-registering website domains or hawking invention marketing services, I find these leeches to be despicable.
Read MoreWearing a baseball cap to Costco means I’m just another guy in the crowd. The Panama hat, though, is easy to spot…even from a distance. This means I stand out…and that’s what it’s all about these days!
Read MoreI can promise you that if you just keep doing things the way they’ve always been done, you’re not going to draw attention to yourself. And that’s the name of the game, isn’t it?
Read MoreMy time has value, and I judge professionalism, in large part, by how you keep promises you’ve made.
Read MoreWhile everything’s not perfect, I look at all I’ve got…and I am grateful for a good life. Thank you for being a part of it, and happy holiday.
Read MoreWords do matter. Just saying whatever you want without considering the impact on the reader is going to confuse customers and/or make you lose opportunities.
Read MoreMost businesses mimic each other. They give away the same candy, pens, travel mugs and T-shirts; use the same type of social media messaging; and hope they’ll make enough sales to be profitable.
Is the answer to hire booth babes to gain more attention in a crowd?
Read MoreThe inspired marriage with Carly Simon’s song “Anticipation” cemented Heinz’s identity as a premium ketchup brand while showcasing the power of combining popular music with advertising. The yearslong marketing drive is universally considered one of the most iconic campaigns ever.
Read MoreOnce a customer goes online, the chances of losing them tend to be higher because of the ease of comparing prices, distracting ads from competitors and a 70% chance they’ll abandon your shopping cart.
Read MoreOnce a customer goes online, the chances of losing them tend to be higher because of the ease of comparing prices, distracting ads from competitors and a 70% chance they’ll abandon your shopping cart.
Read MoreAlways double-check contracted work yourself. As Harry Truman famously said: “The buck stops here.”
Read MoreEven if you just write a book to give out to people as a gift or a premium for signing a contract with you, you will still want to make sure it’s as readable as possible.
Read MoreYou can’t assume everyone knows who you are, what you sell, and if potential customers appreciate whether your offer is a good one.
Read MoreTomorrow’s success depends on investments you make today, whether it’s in people, technology, or vendor relations. And as my friends at Winco reminded me, cutting corners can easily drive away the very sales you’re looking to make.
Read MoreYour company should always be looking for strategic relationships to help expand your audience and improve chances of making a sale.
Read MoreAs the most obvious stopping point for area guests, your visitors center’s doing a poor job. That awful woman had us wondering if choosing Santa Barbara was a mistake.
Read MoreEffective selling is all about your attitude. Recognize going in that you have nothing to lose. Then go for it anyway.
I did and it fixed a 20-year-old pain in my heart.
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