Posts in strategic planning
Why you shouldn’t kill your customers
Why you shouldn’t kill your customers

Pepsi poisoning Charlie would be a public relations disaster! Here’s a 4-minute read on what potentially happens to any organization killing their own customers.

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b2c marketing, customer relations, corporate messaging, branding, non-profit marketing, publicity, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, pepsi, coke, coca cola, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, san diego union tribune, san diego, san diego north chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, rancho bernardo news, pomerado newspapers, rb sunrise rotary Comment
Limiting Limited Time Offers
Limiting Limited Time Offers

Consumers often feel a sense of urgency when they see “limited stock available” or “clearance sales.” The idea is that failure to take immediate action might mean losing a valuable deal. It can even apply to items and brands typically ignored by that customer.

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B2B Marketing, b2c marketing, branding, corporate messaging, customer relations, non-profit marketing, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, pomerado newspapers, san diego union tribune, san diego north chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, rancho bernardo news, poway chamber of commerce, poway marketing consultant, poway chieftain, mr. marketing, marketing, marketbuilding, marketbuilding team, marketing advice, Marketing strategy, marketing consultant, marketing communications, marketing strategy, marketing plan, mister marketingComment
Twiddling My Thumbs On Hold
Twiddling My Thumbs On Hold

Keeping someone on hold in an obvious bid to ignore their situation is not a good way to retain that customer.

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b2c marketing, corporate messaging, customer relations, strategic planningRob WeinbergMBT ConsultingOld republic home protection, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad chamber of commerce, carlsbad marketing consultant, poway marketing consultant, poway chieftain, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, san diego north chamber of commerce, san diego union tribune, pomerado newspapers, marketbuilding, marketbuilding team, Marketing strategy, marketing consultant, marketing communications, marketing plan, mister marketing, mr. marketing, marketing advice, marketingComment
Our garage door collapsed…HELLO?
Our garage door collapsed…HELLO?

The company that ignores customers will probably never hear from them again. And whoever answers a customer’s email or phone call first is going to capture their business…probably for the long-term.

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b2c marketing, customer relations, online marketing, strategic planning, vendor relationsRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, door dorks, carlsbad rotary, carlsbad Rotary, carlsbad chamber of commerce, carlsbad marketing consultant, pomerado newspapers, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, san diego north chamber of commerce, san diego union tribune, san diego, marketing, mr. marketing, marketing advice, Marketing strategy, marketing consultant, marketbuilding team, marketing communicationsComment
Free Help For Your Business
Free Help For Your Business

Free business advice from world-class business executives is available now at Chairmen’s RoundTable (chairmensroundtable.com); a group of 50 global professionals dedicated to providing free advice for privately held San Diego-based organizations with stable cashflow and a CEO willing to accept guidance.

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strategic planningRob WeinbergMBT Consultingchairmen's roundtable, ask mister marketing, ask mr. marketing, pomerado newspapers, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo marketing consultant, religion, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, san diego north chamber of commerce, san diego union tribune, Pomerado newspapers, marketbuilding, marketbuilding team, mr. marketing, marketing advice, Marketing strategy, marketing consultant, marketing communications, free business advice, saic, harley davidson, seaworld, tropicana, ginny beneke
Remember QR codes?
Remember QR codes?

As you tiptoe toward your 2022 marketing efforts, this low-cost strategy is a MUST HAVE for whatever else you’re planning to do.

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B2B Marketing, b2c marketing, branding, corporate messaging, sales promotion, strategic planningRob WeinbergMBT ConsultingQR Codes, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, chairmen's roundtable, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, pomerado newspapers, san diego north chamber of commerce, san diego union tribune, UT Community Press Newspapers, Community Press Newspapers, oceanside chamber of commerce, mr. marketing, marketing, marketbuilding, marketbuilding team, mister marketingComment
Packaging Your Great Ideas Properly
Packaging Your Great Ideas Properly

No, it’s not a dance, though this 3 minute read does address the question; what happened to all those unexpired products when the 2020 Olympics got cancelled? Click here to see how to make sure this kind of disaster doesn’t happen to your business. https://bit.ly/SUEandCANDY

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b2c marketing, branding, corporate messaging, customer relations, marketing trivia, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, poway marketing consultant, poway chieftain, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, carlsbad marketing consultant, carlsbad rotary, carlsbad chamber of commerce, pomerado newspapers, san diego, san diego north chamber of commerce, san diego union tribune, m&m, mars corp., m&m/mars, three musketeers bars, twix, olympics 2022, vons, nba, oreos, national biscuit corp.Comment
I DO Know How to Multiply
I DO Know How to Multiply

Cynical customers, cutthroat competition, high costs, staffing challenges, and government regulations can all get in the way of running a profitable business. Having poor messaging potentially calling your company’s integrity or intelligence into question doesn’t help your cause.

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b2c marketing, corporate messaging, customer relations, sales promotion, strategic planningRob WeinbergMBT Consultingask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo, poway chamber of commerce, poway marketing consultant, poway chieftain, san diego, san diego north chamber of commerce, san diego union tribune, pomerado newspapers, U-Haul, uhaul, sales promotion, saes, Customer relations, customer relationships, caveat emptor, PT Barnum, marketing, mr. marketing, mister marketing, ask mister marketing, Marketing strategy, marketing consultant, marketing communications, marketing advice, marketing plan, consumer marketingComment
Whatever Happened To Seasonality?
Whatever Happened To Seasonality?

While your industry may have a traditional seasonality, Darwin suggests you must adapt to survive in this new environment.

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b2c marketing, B2B Marketing, branding, corporate messaging, marketing trivia, publicity, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad marketing consultant, carlsbad rotary, carlsbad chamber of commerce, carlsbad Rotary, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, san diego, san diego north chamber of commerce, san diego union tribune, pomerado newspapers, national bunny day, Halloween 2021, Christmas 2021, Valentine's Day 2022, Thanksgiving 2021, national chicken month, fried chicken day, easter, Marketing strategy, marketing consultant, marketing communications, marketing advice, rob weinbergComment
Utilizing The Second Deadly Sin
Utilizing The Second Deadly Sin

“Use greed to grow your business. A chance at free money (or free anything, for that matter) draws attention and increases participation.”

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B2B Marketing, b2c marketing, corporate messaging, customer relations, employee relations, non-profit marketing, publicity, sales promotion, strategic planning, vendor relationsRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway marketing consultant, poway chieftain, poway chamber of commerce, san diego union tribune, san diego north chamber of commerce, pomerado newspapers, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotaryComment
Acquiring Positive Employee Testimonials
Acquiring Positive Employee Testimonials

Employees, like customers, need to be heard. It’ll improve the current work atmosphere and encourage prospective employees to join you.

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corporate messaging, employee relations, strategic planning, vendor relationsRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, pomerado newspapers, poway chamber of commerce, poway marketing consultant, poway chieftain, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, san diego union tribune, san diego north chamber of commerce, san diego, indeed, glassdoor, employee relationsComment
Communications Students Who Don’t Communicate
Communications Students Who Don’t Communicate

Sales leads in any industry don’t always announce themselves in advance, making it incumbent upon the seller to be regularly checking every communications network to which they’re connected.

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customer relations, employee relations, strategic planning, vendor relationsRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway marketing consultant, poway chamber of commerce, poway chieftain, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo, san diego north chamber of commerce, san diego union tribune, san diego, pomerado newspapers, Pomerado newspapers, marketing consultant, marketing communications, Marketing strategy, marketing planComment
Striking While The Iron’s Hot
Striking While The Iron’s Hot

Assuming you’re looking to grow your business by beating the competition to the prospect AND you have a message more effective than the other guy, you’d better respond to customer inquiries within 24 hours…or risk losing them.

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b2c marketing, customer relations, online marketing, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway marketing consultant, poway chieftain, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo, san diego, san diego north chamber of commerce, san diego union tribune, pomerado newspapers, medicare, retiring baby boomers, free medicare consultation, COVID-19Comment
Profitably Using Coupon Expiration Dates
Profitably Using Coupon Expiration Dates

Considering the costs for getting and keeping a customer (especially these days!), it makes sense to be flexible when your coupons have expired.

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b2c marketing, customer relations, sales promotion, strategic planning, vendor relationsRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, bad customer relations, good customer relations, carlsbad rotary, carlsbad chamber of commerce, carlsbad Rotary, rancho bernardo sunrise rotary, rotary 5340, carlsbad marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, rancho bernardo news, rancho bernardo, rancho bernardo marketing consultant, pomerado newspapers, san diego union tribune, san diego north chamber of commerce, restaurant marketing, sales promotionComment
Has The World Gone Haywire?
Has The World Gone Haywire?

Population diversity is increasing, meaning taking the wrong stand today could put you out of business tomorrow.

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b2c marketing, branding, corporate messaging, customer relations, employee relations, non-profit marketing, online marketing, publicity, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway marketing consultant, poway chieftain, poway chamber of commerce, pomerado newspapers, san diego union tribune, san diego north chamber of commerce, san diego, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, black lives matter, every life matters, Generation Z, gender issues, vaccination passports, delta, coke, dell, mlb, major league baseball Comment
Missing A HUGE Selling Opportunity
Missing A HUGE Selling Opportunity

I’m amazed not one retailer I’ve visited took advantage of the opportunity that’s been handed to them.

Yup…nobody’s doing a COVID-related promotion.

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b2c marketing, customer relations, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, mr. marketing, san diego, san diego union tribune, san diego north chamber of commerce, cvs, dump bins, sales promotion, pomerado newspapers, Rite AidComment
A Big Blow For Sales
A Big Blow For Sales

“So how does a company gain increased visibility while investing less? Sponsor a hurricane.”

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b2c marketing, branding, corporate messaging, marketing trivia, publicity, sales promotion, strategic planningRob Weinberg MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rotary 5340, rancho bernardo sunrise rotary, carlsbad Rotary, pom, pomerado newspapers, Pomerado newspapers, san diego, san diego union tribune, san diego north chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, branding, sales promotion, hurricanes, tropical storms, duracell, pop tarts, world meteorological organization, weather channel, naming blizzards, naming tropical storms, byron allen, poway chamber of commerce, poway chieftain, poway marketing consultantComment
Listening Carefully To Your Audience
Listening Carefully To Your Audience

If someone suggests how to improve your messaging, take their ideas to heart. These are your customers, prospects, and influencers talking, and they’re providing you a valuable service and trying to help you fix holes in your net.

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branding, corporate messaging, customer relations, employee relations, online marketing, research, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, san diego union tribune, san diego, san diego north chamber of commerce, pomerado newspapers, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultantComment
Shrinking It and Pinking It
Shrinking It and Pinking It

This common sales strategy is called “Shrink it and pink it.” Take an everyday product, make it smaller, color it Barbie-pink, and convince women it’s made just for them.

And because it’s “special”, this item costs more.

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b2c marketing, branding, corporate messaging, marketing trivia, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, poway chamber of commerce, poway marketing consultant, poway chieftain, pomerado newspapers, san diego, san diego north chamber of commerce, san diego union tribune, CVS, nfl, national football leagueComment
When “NO” is the right answer
When “NO” is the right answer
B2B Marketing, corporate messaging, customer relations, sales promotion, strategic planningRob Weinbergask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chamber of commerce, poway marketing consultant, pomerado newspapers, poway chieftain, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, san diego, san diego union tribune, san diego north chamber of commerce, Sales Comment