Business owners concerned with their public image will think hard before hiring someone who doesn’t represent them well in every way. Jobs are scarce these days, and an inability to communicate well makes selling yourself to potential employers unnecessarily challenging.
Read MoreWithout successfully communicating who and what your business is, the brand loses impact and risks becoming irrelevant. But when you launch your new image, give yourself time to work the bugs out.
Read MoreHaving a nice website isn’t enough. You need to market across platforms.
Read MoreThis retailer has found a way to spread the word he’s still in business
Read MoreWhen the economy cools, the smartest businesses throw more coal on the fire to be ahead of the competition.
Read MoreProofreading your marketing materials is the LAST place you should be cutting corners. Here’s what happens when you ignore this simple rule.
Read MoreNeed often leads to creativity. Invention + promotion = success.
Read MoreAs a writer and marketing professional, I’m nauseated by the flood of illiteracy, bad spelling, and non-existent grammar we’re drowning in. If you can’t communicate clearly, you won’t get what you want.
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