Posts in strategic planning
Correctly Masking Your Marketing Message

Smart businesses are taking advantage of the current landscape and making face masks part of their overall marketing effort.

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"Off with his head!" I commanded

Business owners concerned with their public image will think hard before hiring someone who doesn’t represent them well in every way. Jobs are scarce these days, and an inability to communicate well makes selling yourself to potential employers unnecessarily challenging.

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Value From A Soft Launch

Without successfully communicating who and what your business is, the brand loses impact and risks becoming irrelevant. But when you launch your new image, give yourself time to work the bugs out.

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Marketing Your Way Through Coronavirus

This retailer has found a way to spread the word he’s still in business

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