MBT CONSULTING

When Sales Need A Premium

Bringing ad specialty professionals into the conversation early in a project can lead to alternate ideas suitable to your audience, timeframe, or budget. And that makes everyone a winner.

B2B Marketing, b2c marketing, branding, corporate messaging, sales promotion, strategic planningRob WeinbergNovember 18, 2021MBT Consultingadvertising specialties, advertising, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, san diego north chamber of commerce, pomerado newspapers, san marco chamber of commerce, san diego, san diego union tribune, marketing, mr. marketing, marketbuilding, marketbuilding team, marketing advice, Marketing strategy, marketing consultant, marketing communications, marketing strategy, b2b marketing, b2c marketing, marketing plan, branding, corporate strategy, corporate communicationsComment

That’s A Lucky Phone Number!

Billboards can be very effective tools for businesses and organizations that seek high traffic, low cost, and personal customer relationships.

Why you shouldn’t kill your customers

Pepsi poisoning Charlie would be a public relations disaster! Here’s a 4-minute read on what potentially happens to any organization killing their own customers.

Limiting Limited Time Offers

Consumers often feel a sense of urgency when they see “limited stock available” or “clearance sales.” The idea is that failure to take immediate action might mean losing a valuable deal. It can even apply to items and brands typically ignored by that customer.

Twiddling My Thumbs On Hold

Keeping someone on hold in an obvious bid to ignore their situation is not a good way to retain that customer.

Remember QR codes?

As you tiptoe toward your 2022 marketing efforts, this low-cost strategy is a MUST HAVE for whatever else you’re planning to do.

Packaging Your Great Ideas Properly

No, it’s not a dance, though this 3 minute read does address the question; what happened to all those unexpired products when the 2020 Olympics got cancelled? Click here to see how to make sure this kind of disaster doesn’t happen to your business. https://bit.ly/SUEandCANDY

I DO Know How to Multiply

Cynical customers, cutthroat competition, high costs, staffing challenges, and government regulations can all get in the way of running a profitable business. Having poor messaging potentially calling your company’s integrity or intelligence into question doesn’t help your cause.

b2c marketing, corporate messaging, customer relations, sales promotion, strategic planningRob WeinbergJune 22, 2021MBT Consultingask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo, poway chamber of commerce, poway marketing consultant, poway chieftain, san diego, san diego north chamber of commerce, san diego union tribune, pomerado newspapers, U-Haul, uhaul, sales promotion, saes, Customer relations, customer relationships, caveat emptor, PT Barnum, marketing, mr. marketing, mister marketing, ask mister marketing, Marketing strategy, marketing consultant, marketing communications, marketing advice, marketing plan, consumer marketingComment

Whatever Happened To Seasonality?

While your industry may have a traditional seasonality, Darwin suggests you must adapt to survive in this new environment.

b2c marketing, B2B Marketing, branding, corporate messaging, marketing trivia, publicity, sales promotion, strategic planningRob WeinbergJune 16, 2021MBT Consultingask mister marketing, ask mr. marketing, carlsbad marketing consultant, carlsbad rotary, carlsbad chamber of commerce, carlsbad Rotary, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, san diego, san diego north chamber of commerce, san diego union tribune, pomerado newspapers, national bunny day, Halloween 2021, Christmas 2021, Valentine's Day 2022, Thanksgiving 2021, national chicken month, fried chicken day, easter, Marketing strategy, marketing consultant, marketing communications, marketing advice, rob weinbergComment

Utilizing The Second Deadly Sin

“Use greed to grow your business. A chance at free money (or free anything, for that matter) draws attention and increases participation.”

Acquiring Positive Employee Testimonials

Employees, like customers, need to be heard. It’ll improve the current work atmosphere and encourage prospective employees to join you.

Laughing At Ronald McDonald

If you’re the person who created something, you’re probably unlikely to see if something’s gone wrong.

You Deserve A Break Today

Though no longer marketed, Sominex’s 50-year old jingle calls to me across time. It’s an excellent reminder that good jingles help businesses break through marketplace noise.

Has The World Gone Haywire?

Population diversity is increasing, meaning taking the wrong stand today could put you out of business tomorrow.

A Big Blow For Sales

“So how does a company gain increased visibility while investing less? Sponsor a hurricane.”

Listening Carefully To Your Audience

If someone suggests how to improve your messaging, take their ideas to heart. These are your customers, prospects, and influencers talking, and they’re providing you a valuable service and trying to help you fix holes in your net.

Good Marketing vs. Lousy Product

Customers are funny, expecting you to provide the services you offer. Smart business owners under-promise and over-deliver.

It’s a lesson Uber Eats seems to have forgotten…but you shouldn’t.

Shrinking It and Pinking It

This common sales strategy is called “Shrink it and pink it.” Take an everyday product, make it smaller, color it Barbie-pink, and convince women it’s made just for them.

And because it’s “special”, this item costs more.

When “NO” is the right answer

The Lottery Ripped Me Off!

Coupons can be a great way to promote your sales. A promoted expiration date can push customers to buy within a specific timeline. But irritating customers is certain to have the opposite effect.

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