MBT CONSULTING

Changing of the Guard

Welcome to my new editor, Elizabeth Marie Himchak, and fond memories of former editor Steve Dreyer.

publicityRob WeinbergApril 7, 2020MBT ConsultingPomerado newspapers, steve dreyer, san diego union tribuneComment

The Importance of Multiple Channels

Having a nice website isn’t enough. You need to market across platforms.

B2B Marketing, b2c marketing, corporate messaging, publicity, strategic planningRob WeinbergApril 1, 2020

Marketing Your Way Through Coronavirus

This retailer has found a way to spread the word he’s still in business

Coronavirus and Your Business

When the economy cools, the smartest businesses throw more coal on the fire to be ahead of the competition.

B2B Marketing, b2c marketing, corporate messaging, customer relations, online marketing, strategic planningRob WeinbergMarch 18, 2020MarketBuilding Teamcoronavirus, marketing plan, ask mister marketing, ask mr. marketingComment

But I Proofed It THREE TIMES!

Proofreading your marketing materials is the LAST place you should be cutting corners. Here’s what happens when you ignore this simple rule.

branding, corporate messaging, strategic planningRob WeinbergMarch 11, 2020MBT Consultingsolopreneur, do it yourself marketing, ask mr. marketingComment

Rudeness in Aisle 163

Even sample ladies at Costco can have a rough day!

b2c marketing, customer relationsRob WeinbergMarch 4, 2020MBT Consultingcustomer service, Customer relations, ask mr. marketing

Kicking Up Some Dust

Need often leads to creativity. Invention + promotion = success.

b2c marketing, marketing trivia, branding, strategic planningRob WeinbergFebruary 28, 2020consumer marketing, branding, hoover vacuumComment

Your wife is NOT a moron!

David Ogilvy once observed; “The customer is not a moron. She’s your wife.”

It’s worth remembering as you try breaking through the noise in today’s marketplace.

Rob WeinbergFebruary 25, 2020

En Route To The Tar Pits

As a writer and marketing professional, I’m nauseated by the flood of illiteracy, bad spelling, and non-existent grammar we’re drowning in. If you can’t communicate clearly, you won’t get what you want.

b2c marketing, corporate messaging, strategic planningRob WeinbergFebruary 18, 2020MBT ConsultingBrian Habib, branding, ask mr. marketing, LanguageComment

Annoying Customers And Losing Business

Smart business owners tie in their presence on social media apps to their website, using these vehicles to constantly promote events, products, and services. Regular customers know where to look for current, accurate information.

customer relationsRob WeinbergSeptember 25, 2019ask mister marketing, ask mr. marketing, bad customer relations, branding, business plan, business planning, carlsbad marketing consultant, carmel valley news, Community Press Newspapers, Customer Relations, customer relationships, customer service, del mar times, Google, marketbuilding, marketbuilding team, marketing, Marketing strategy, messaging, mister marketing, mr. marketing, pomerado newspapers, poway chieftain, public relations, ramona sentinel, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho santa fe, rob weinberg, rsf review, sales, sales promotion, san diego, san diego union tribune, solana beach sun, strategic planning, strategy, UT Community Press Newspapers, websites, yelp, b2c marketing, consumer marketing, Customer relations, Public relations, Sales, Strategic planning

The Value of Privacy

Whatever business you’re in, the best days see you in a groove, creatively solving challenges for yourself and your clientele. But every time the phone rings…every stray email…can be a distraction from that creativity and productivity.

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