MBT CONSULTING

The News Makes People Rich

I like traditional media because it exposes me to a wide variety of issues and business or demographic trends that I’d have otherwise easily missed.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergJanuary 31, 2024MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

Two Minds and a Single Thought

This is a solid reminder to constantly develop new ideas of what to sell and how to sell it. And recognizing in advance that even the “best” ideas can fail.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergJanuary 24, 2024MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

Sweet Sweepstakes. Sour Taste.

The key to making any sales promotion successful is knowing how the rules work and structuring your efforts to stay within the guardrails. Only Hershey screwed up!

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergJanuary 17, 2024MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

Using Mickey Mouse For Your Marketing

Using Steamboat Willie to help you stand out from the crowd doesn’t work when there’s a crowd using him for their own messaging.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergJanuary 11, 2024MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

Making Progress in Five Minutes

Consider that picking up 10 extra minutes each workday is the equivalent of gaining an additional week of work time each year. It’s like finding free money!

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergJanuary 2, 2024MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

Parents Shouldn't Bury Their Children

Ben’s passing is a stark reminder that things we take for granted – birthday celebrations, holidays with the family…even Saturday night dinner – aren’t guaranteed. Life can change in an instant, and the need for balance – even for workaholics like me – is critical.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergDecember 27, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

Happy Holidays with Printer’s Ink

You’re undoubtedly already hip deep in planning your 2024 marketing, and direct mail should be part of it.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergDecember 19, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

How I Fulfilled My Dream

Today’s column is dedicated to Stella Wilner, my first-grade teacher who always believed in my ability to write. And it announces the official launch of my new book!

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergDecember 13, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

Why AI Shouldn’t Handle Marketing

I asked ChatGPT about its qualifications for handling a company’s marketing. In a completely unedited response, here’s what it said.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergDecember 5, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

A holiday workout for your sweet tooth

Do a quick online search and you’ll turn up Deep Fried Chocolate, White Peppermint, Mint Chocolate, Cotton Candy and Orange Crème Pop Twinkies…among others.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergNovember 29, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

I’ve Got Rats in my Belfry!

Though these rats have better rhythm than I do, a 21-day rodential rumba festival over my head seemed less than entertaining.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergNovember 22, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

Should Politics Impact Marketing Decisions?

Given the state of the world and the increasingly bellicose language from the right side of the political aisle, I can’t help but wonder how many potential customers might look at this jewelry, see something that wasn’t intended, and decide to shop elsewhere.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergNovember 15, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

I’m discurejjed. Diskurraged. Discoveraged. Sad.

Within 400 words crammed onto a single page, this woman presented her professional profile, including 10 blatant mistakes.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergNovember 8, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy Comments

O sole mio … now scram!

Knowing that buying your widget will support a worthy cause may be just the nudge needed to land them in your corner versus the competition’s.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergNovember 1, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

Don’t bury print just yet, folks!

Amazon’s $500-plus billion business accounts for 6.5% of all US retail sales and 44.9% of digital retail spending … and it’s using print to grow its business!

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergOctober 25, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

But … my dog can’t read!

I know many dogs who attended school. They graduated knowing how to march and have unsurpassed culinary talents. But none got a passing grade in reading.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergOctober 18, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

Do You Want Free Money?

A long-shot contender at the bottom of recent polls, Doug Burgum’s offering $20 gift cards to the first 50,000 people who donate $1 to his campaign.

b2c marketing, branding, business/marketing plans, corporate messaging, election campaigns, direct marketing, marketing trivia, personal branding, professional relations, sales promotion, social media, strategic planningRob WeinbergJuly 19, 2023MBT Consultingask mister marketing, doug burgum, 2024 election, Republican Party, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, sales promotion, Sales, UT Community Press Newspapers, san diego union tribute, coast news, the coast news, poway chieftain, poway chamber of commerce, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, mr. marketing, marketing, Marketing strategy, marketbuilding, rob weinberg, marketbuilding team, marketing strategy, marketing plan, marketing consultant, marketing communications, marketing advice, mister marketing, strategy, strategic planning, business strategy, website strategy, corporate strategy, Strategic planning, branding Comment

Tie-In To Better Sales

There’s good news: there are crumbs falling off the table from big budget movie marketing, and you may be able to pick them up and benefit from it.

b2c marketing, branding, business/marketing plans, corporate messaging, direct marketing, publicity, research, sales promotion, social media, strategic planningRob WeinbergJuly 12, 2023MBT Consultingask mister marketing, ask mr. marketing, harry potter, barbie movie, haunted mansion movie, disney, warner brothers, coast news, carlsbad rotary, carlsbad, carlsbad marketing consultant, carlsbad chamber of commerce, san diego union tribune, UT Community Press Newspapers, san diego union tribute, San Diego, san diego, san diego north chamber of commerce, san diego marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, marketing communications, marketing consultant, Marketing strategy, marketing plan, marketing strategy, mister marketing, b2c marketing, movie tie in, Sales, sales promotionComment

Shooting Yourself In The Foot

Clickbait has a well-deserved bad reputation. If you’re tempted to use it to attract attention to your own website, recognize going in that you’re tagging yourself up-front as a low-quality player.

b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, direct marketing, marketing trivia, online marketing, strategic planning, marketing scamsRob WeinbergJune 7, 2023MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, the coast news, coast news, UT Community Press Newspapers, san diego union tribune, San Diego, san diego north chamber of commerce, san diego marketing consultant, poway marketing consultant, poway chieftain, poway chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, Marketing strategy, marketing scams, marketing consultant, marketing communications, marketing plan, mister marketing, b2c marketingComment

Oh Oprah…Say It Ain’t So!

Ask yourself this: why would entertainment’s most powerful woman be involved with a slipshod marketing campaign selling weight loss gummies?

b2c marketing, direct marketing, marketing trivia, research, sales promotionRob WeinbergMay 10, 2023MBT Consultingoprah winfrey, maureen dowd, Joe Biden, Donald Trump, weight loss gummies, ask mister marketing, ask mr. marketing, Marketing strategy, marketing, marketing strategy, marketing plan, marketing scams, marketing communications, marketbuilding, marketing advice, mister marketing, marketbuilding team, marketing consultant, coast news, carlsbad, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, san diego union tribute, consumer marketing, mbt consulting, san diego marketing consultantComment

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