Consumers are more likely to buy when they’re getting messaging equivalent to comfort food.
Read MoreIt’s a thin line between stubbornness and stupidity. Crossing that line too often with your marketing can lead to bankruptcy.
Read MoreThe best reason for advertising today is the sale you’ll make tomorrow.
Read MoreWelcome to my new editor, Elizabeth Marie Himchak, and fond memories of former editor Steve Dreyer.
Read MoreHaving a nice website isn’t enough. You need to market across platforms.
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