That’s A Lucky Phone Number!
That’s A Lucky Phone Number!

Billboards can be very effective tools for businesses and organizations that seek high traffic, low cost, and personal customer relationships.

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b2c marketing, branding, corporate messaging, strategic planning, sales promotionRob WeinbergMBT Consultingask mister marketing, telemarketing, ask mr. marketing, carlsbad chamber of commerce, carlsbad rotary, carlsbad marketing consultant, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, pomerado newspapers, san diego, san diego north chamber of commerce, san diego union tribune, marketbuilding, marketing, mr. marketing, marketbuilding team, marketing advice, marketing plan, mister marketing, Marketing strategy, marketing consultant, marketing communicationsComment
A Suspicious Welcoming
A Suspicious Welcoming

You may discover that your prospective clientele are leery of welcoming strangers into their homes. This hesitation may be due to so many people being unwilling to get vaccinated, or they might be concerned that possible thieves are “casing the joint.”

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b2c marketing, B2B Marketing, customer relations, non-profit marketing, research, strategic planning, sales promotionRob WeinbergMBT Consultingask mister marketing, amazon, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, carlsbad Rotary, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, poway marketing consultant, poway chamber of commerce, poway chieftain, pomerado newspapers, san diego north chamber of commerce, san diego union tribune, mr. marketing, marketbuilding, marketing, marketing strategy, marketing plan, marketing advice, marketing consultant, mister marketing, marketing communications
Why you shouldn’t kill your customers
Why you shouldn’t kill your customers

Pepsi poisoning Charlie would be a public relations disaster! Here’s a 4-minute read on what potentially happens to any organization killing their own customers.

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b2c marketing, customer relations, corporate messaging, branding, non-profit marketing, publicity, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, pepsi, coke, coca cola, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, san diego union tribune, san diego, san diego north chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, rancho bernardo news, pomerado newspapers, rb sunrise rotary Comment
Limiting Limited Time Offers
Limiting Limited Time Offers

Consumers often feel a sense of urgency when they see “limited stock available” or “clearance sales.” The idea is that failure to take immediate action might mean losing a valuable deal. It can even apply to items and brands typically ignored by that customer.

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B2B Marketing, b2c marketing, branding, corporate messaging, customer relations, non-profit marketing, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, pomerado newspapers, san diego union tribune, san diego north chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, rancho bernardo news, poway chamber of commerce, poway marketing consultant, poway chieftain, mr. marketing, marketing, marketbuilding, marketbuilding team, marketing advice, Marketing strategy, marketing consultant, marketing communications, marketing strategy, marketing plan, mister marketingComment
Twiddling My Thumbs On Hold
Twiddling My Thumbs On Hold

Keeping someone on hold in an obvious bid to ignore their situation is not a good way to retain that customer.

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b2c marketing, corporate messaging, customer relations, strategic planningRob WeinbergMBT ConsultingOld republic home protection, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad chamber of commerce, carlsbad marketing consultant, poway marketing consultant, poway chieftain, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, san diego north chamber of commerce, san diego union tribune, pomerado newspapers, marketbuilding, marketbuilding team, Marketing strategy, marketing consultant, marketing communications, marketing plan, mister marketing, mr. marketing, marketing advice, marketingComment
Our garage door collapsed…HELLO?
Our garage door collapsed…HELLO?

The company that ignores customers will probably never hear from them again. And whoever answers a customer’s email or phone call first is going to capture their business…probably for the long-term.

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b2c marketing, customer relations, online marketing, strategic planning, vendor relationsRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, door dorks, carlsbad rotary, carlsbad Rotary, carlsbad chamber of commerce, carlsbad marketing consultant, pomerado newspapers, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, san diego north chamber of commerce, san diego union tribune, san diego, marketing, mr. marketing, marketing advice, Marketing strategy, marketing consultant, marketbuilding team, marketing communicationsComment
Free Help For Your Business
Free Help For Your Business

Free business advice from world-class business executives is available now at Chairmen’s RoundTable (chairmensroundtable.com); a group of 50 global professionals dedicated to providing free advice for privately held San Diego-based organizations with stable cashflow and a CEO willing to accept guidance.

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Remember QR codes?
Remember QR codes?

As you tiptoe toward your 2022 marketing efforts, this low-cost strategy is a MUST HAVE for whatever else you’re planning to do.

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B2B Marketing, b2c marketing, branding, corporate messaging, sales promotion, strategic planningRob WeinbergMBT ConsultingQR Codes, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, chairmen's roundtable, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, pomerado newspapers, san diego north chamber of commerce, san diego union tribune, UT Community Press Newspapers, Community Press Newspapers, oceanside chamber of commerce, mr. marketing, marketing, marketbuilding, marketbuilding team, mister marketingComment
She said “Don’t write that column!”
She said “Don’t write that column!”

Perhaps I’m fantasizing to believe that we’re all decent enough to save the next guy, even if we radically oppose whatever he stands for.

But since at the moment I’m still believing in miracles, give me this one. And if you don’t know how to do the Heimlich Maneuver, learn.

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Charitable giving, employee relations, marketing triviaRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, mr. marketing, marketing, marketing consultant, pomerado newspapers, Community Press Newspapers, UT Community Press Newspapers, san diego union tribune, san diego north chamber of commerce, san diego, heimlich maneuver, vista chamber of commerce, oceanside chamber of commerce, innovate78, san marco chamber of commerce Comments
Saying Goodbye To My Mother
Saying Goodbye To My Mother

“Because of my mom, I learned life lessons like loyalty, love, personal style, and appreciation for those with differing perspectives.. In short, this great lady showed me how to be a good person.”

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marketing triviaRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway marketing consultant, poway chieftain, poway chamber of commerce, chairmen's roundtable, pomerado newspapers, san diego union tribune, san diego, san diego north chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, mr. marketing, marketing advice, marketing consultant, Marketing strategy, marketbuilding team, marketing communications Comments
Packaging Your Great Ideas Properly
Packaging Your Great Ideas Properly

No, it’s not a dance, though this 3 minute read does address the question; what happened to all those unexpired products when the 2020 Olympics got cancelled? Click here to see how to make sure this kind of disaster doesn’t happen to your business. https://bit.ly/SUEandCANDY

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b2c marketing, branding, corporate messaging, customer relations, marketing trivia, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, poway marketing consultant, poway chieftain, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, carlsbad marketing consultant, carlsbad rotary, carlsbad chamber of commerce, pomerado newspapers, san diego, san diego north chamber of commerce, san diego union tribune, m&m, mars corp., m&m/mars, three musketeers bars, twix, olympics 2022, vons, nba, oreos, national biscuit corp.Comment
I DO Know How to Multiply
I DO Know How to Multiply

Cynical customers, cutthroat competition, high costs, staffing challenges, and government regulations can all get in the way of running a profitable business. Having poor messaging potentially calling your company’s integrity or intelligence into question doesn’t help your cause.

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b2c marketing, corporate messaging, customer relations, sales promotion, strategic planningRob WeinbergMBT Consultingask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo, poway chamber of commerce, poway marketing consultant, poway chieftain, san diego, san diego north chamber of commerce, san diego union tribune, pomerado newspapers, U-Haul, uhaul, sales promotion, saes, Customer relations, customer relationships, caveat emptor, PT Barnum, marketing, mr. marketing, mister marketing, ask mister marketing, Marketing strategy, marketing consultant, marketing communications, marketing advice, marketing plan, consumer marketingComment
Whatever Happened To Seasonality?
Whatever Happened To Seasonality?

While your industry may have a traditional seasonality, Darwin suggests you must adapt to survive in this new environment.

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b2c marketing, B2B Marketing, branding, corporate messaging, marketing trivia, publicity, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad marketing consultant, carlsbad rotary, carlsbad chamber of commerce, carlsbad Rotary, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, san diego, san diego north chamber of commerce, san diego union tribune, pomerado newspapers, national bunny day, Halloween 2021, Christmas 2021, Valentine's Day 2022, Thanksgiving 2021, national chicken month, fried chicken day, easter, Marketing strategy, marketing consultant, marketing communications, marketing advice, rob weinbergComment
Utilizing The Second Deadly Sin
Utilizing The Second Deadly Sin

“Use greed to grow your business. A chance at free money (or free anything, for that matter) draws attention and increases participation.”

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B2B Marketing, b2c marketing, corporate messaging, customer relations, employee relations, non-profit marketing, publicity, sales promotion, strategic planning, vendor relationsRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway marketing consultant, poway chieftain, poway chamber of commerce, san diego union tribune, san diego north chamber of commerce, pomerado newspapers, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotaryComment
Acquiring Positive Employee Testimonials
Acquiring Positive Employee Testimonials

Employees, like customers, need to be heard. It’ll improve the current work atmosphere and encourage prospective employees to join you.

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corporate messaging, employee relations, strategic planning, vendor relationsRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, pomerado newspapers, poway chamber of commerce, poway marketing consultant, poway chieftain, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, san diego union tribune, san diego north chamber of commerce, san diego, indeed, glassdoor, employee relationsComment
Communications Students Who Don’t Communicate
Communications Students Who Don’t Communicate

Sales leads in any industry don’t always announce themselves in advance, making it incumbent upon the seller to be regularly checking every communications network to which they’re connected.

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customer relations, employee relations, strategic planning, vendor relationsRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway marketing consultant, poway chamber of commerce, poway chieftain, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo, san diego north chamber of commerce, san diego union tribune, san diego, pomerado newspapers, Pomerado newspapers, marketing consultant, marketing communications, Marketing strategy, marketing planComment
Laughing At Ronald McDonald
Laughing At Ronald McDonald

If you’re the person who created something, you’re probably unlikely to see if something’s gone wrong.

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branding, b2c marketing, corporate messaging, sales promotion, marketing triviaRob WeinbergMBT ConsultingMcDonald's, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway marketing consultant, poway chamber of commerce, poway chieftain, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, pomerado newspapers, san diego union tribune, san diego north chamber of commerceComment