Posts in strategic planning
More Hot Dogs, Please
More Hot Dogs, Please

The best reason for advertising today is the sale you’ll make tomorrow.

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b2c marketing, B2B Marketing, branding, corporate messaging, customer relations, publicity, strategic planningRob WeinbergMBT Consultingmr. marketing, mister marketing, marketing plan, Marketing strategy, b2c marketing, ask mr. marketing, consumer marketing, carlsbad marketing consultant, professional marketing, rancho bernardo marketing consultant, ask mister marketing, rancho bernardo news, rancho bernardo, Pomerado newspapers, poway chieftain, poway chamber of commerce, carlsbad chamber of commerce, san diego union tribune, san diego north chamber of commerceComment
BE the toilet paper
BE the toilet paper

The reason toilet paper factories operate 24/7 is because everyone needs their product. The only difference now is that nobody takes those paper rolls for granted anymore.

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B2B Marketing, b2c marketing, branding, corporate messaging, online marketing, research, strategic planningRob Weinbergmbt consultingtoilet paper, coronavirus, price gouging, lew sabbag, hand sanitizer, COVID-19, freeze dried food, ask mister marketing, ask mr. marketing, face mask, Pomerado newspapers, rancho bernardo news, rancho bernardo, rancho bernardo marketing consultant, poway chamber of commerce, poway chieftain, san diego north chamber of commerce, san diego union tribune, san diego, carlsbad marketing consultant, carlsbad chamber of commerce, California, mr. marketing, marketbuilding, marketbuilding team, marketing plan, marketing, mister marketing, strategy, Strategic planning, strategic planning, Marketing strategy, do it yourself marketingComment
Can Collecting For An MBA
Can Collecting For An MBA

Amanda’s collecting cans to pay for her MBA, a nickel at a time. She knows a small investment in sweat equity today holds potential for a huge payoff tomorrow.

Come meet Amanda…she’s REALLY smart!

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marketing trivia, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, homeless, MBA candidate, coronavirus, covid-19, rancho bernardo news, rancho bernardo, rancho bernardo marketing consultant, poway chieftain, poway chamber of commerce, san diego north chamber of commerce, san diego union tribune, carlsbad chamber of commerce, carlsbad marketing consultant, business planning, business plan, investing in your future, family support Comment
Sensitive noses sense winds changing
Sensitive noses sense winds changing

Over the past two weeks business conversations have increased, and the volume of project proposals is expanding. New contracts are being signed, and companies seem to be dipping their toes in the business waters again.

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B2B Marketing, b2c marketing, corporate messaging, customer relations, strategic planningRob Weinbergcoronavirus, PPP, business planning, business plan, Pomerado newspapers, rancho bernardo marketing consultant, rancho bernardo news, poway chieftain, carlsbad marketing consultant, san diego, san diego union tribune, poway chamber of commerce, san diego north chamber of commerce, carlsbad chamber of commerce, ask mister marketing, ask mr. marketingComment
Correctly Masking Your Marketing Message
Correctly Masking Your Marketing Message

Smart businesses are taking advantage of the current landscape and making face masks part of their overall marketing effort.

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B2B Marketing, b2c marketing, branding, corporate messaging, customer relations, strategic planningRob WeinbergMarketBuilding TeamFrontwave Credit Union, coronavirus, COVID-19, face mask, sales promotion, advertising specialties, social distancing, san diego, san diego union tribune, pomerado newspapers, rancho bernardo, rancho bernardo marketing consultant, carlsbad marketing consultant, poway chieftain, marketbuilding, marketing, mr. marketing, ask mr. marketing, ask mister marketing, marketbuilding team, Marketing strategy, marketing plan, mister marketing, consumer marketing, do it yourself marketing Comment
"Off with his head!" I commanded
"Off with his head!" I commanded

Business owners concerned with their public image will think hard before hiring someone who doesn’t represent them well in every way. Jobs are scarce these days, and an inability to communicate well makes selling yourself to potential employers unnecessarily challenging.

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B2B Marketing, branding, corporate messaging, customer relations, marketing trivia, research, strategic planningRob WeinbergMBT Consultingjob interviewing, millennials, good speaking skills, ask mr. marketing, ask mister marketing, ESL, Henry HigginsComment
Value From A Soft Launch
Value From A Soft Launch

Without successfully communicating who and what your business is, the brand loses impact and risks becoming irrelevant. But when you launch your new image, give yourself time to work the bugs out.

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branding, corporate messaging, strategic planningRob Weinbergbranding, ask mr. marketing, ask mister marketing, marketing plan, Marketing strategy, marketbuilding, marketbuilding team, mbt consulting, communications, Strategic planning, tactics, pomerado newspapers, san diego union tribune, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, carlsbad marketing consultant, san diegoComment
Marketing Your Way Through Coronavirus
Marketing Your Way Through Coronavirus

This retailer has found a way to spread the word he’s still in business

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b2c marketing, corporate messaging, customer relations, online marketing, strategic planningRob Weinbergunicorn jewelry, fred nasseri, rancho bernardo, ask mr. marketing, ask mister marketing, sales, san diego, rancho bernardo news, ramona sentinel, rancho bernardo marketing consultant, rancho santa fe, marketing plan, carmel valley news, Sales, marketing, Marketing strategy, marketbuilding, marketbuilding team, carlsbad marketing consultant, sales promotion, san diego union tribune, branding, solana beach sun, poway chieftain, creative planning, Strategic planning, strategic planning, mbt consultingComment