Posts in strategic planning
Shrinking It and Pinking It
Shrinking It and Pinking It

This common sales strategy is called “Shrink it and pink it.” Take an everyday product, make it smaller, color it Barbie-pink, and convince women it’s made just for them.

And because it’s “special”, this item costs more.

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b2c marketing, branding, corporate messaging, marketing trivia, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, poway chamber of commerce, poway marketing consultant, poway chieftain, pomerado newspapers, san diego, san diego north chamber of commerce, san diego union tribune, CVS, nfl, national football leagueComment
When “NO” is the right answer
When “NO” is the right answer
B2B Marketing, corporate messaging, customer relations, sales promotion, strategic planningRob Weinbergask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chamber of commerce, poway marketing consultant, pomerado newspapers, poway chieftain, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, san diego, san diego union tribune, san diego north chamber of commerce, Sales Comment
Exposure to thousands. Zero cost.
Exposure to thousands. Zero cost.

Here’s a 3-minute read about how you can market your business to LOTS of people by investing a few minutes and zero money.

It’s not the perfect solution…but it’s close.

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B2B Marketing, b2c marketing, online marketing, publicity, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, pomerado newspapers, san diego union tribune, san diego, san diego north chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, Customer relations, sales promotion, Sales
A Shot of Kindness
A Shot of Kindness

We were nice, so they were nice. A simple equation, where everyone comes out a winner.

This is how to use COVID to help grow your business.

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customer relations, strategic planningRob WeinbergMBT ConsultingCVS, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo, pomerado newspapers, san diego, san diego north chamber of commerce, san diego union tribune, COVID-19, vaccination, vaccineComment
The Lottery Ripped Me Off!
The Lottery Ripped Me Off!

Coupons can be a great way to promote your sales. A promoted expiration date can push customers to buy within a specific timeline. But irritating customers is certain to have the opposite effect.

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b2c marketing, branding, corporate messaging, customer relations, marketing trivia, sales promotion, strategic planningRob WeinbergMBT Consultingcalifornia lottery, ask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, poway chamber of commerce, poway marketing consultant, poway chieftain, bed bath and beyond, marketing breakageComment
Four Hours of My Life
Four Hours of My Life

I sat on hold FOUR HOURS just waiting for technical service to answer the phone. Who do I talk to about getting back those four hours of my life?

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b2c marketing, corporate messaging, customer relations, strategic planning, sales promotion, technologyRob WeinbergMBT Consultingcarlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, pomerado newspapers, network solutions, godaddy, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, san diego union tribune, san diego north chamber of commerce, san diego, customer service, Customer relations, customer relationships, bad customer relations Comments
John Kennedy Helped My Branding
John Kennedy Helped My Branding

John F. Kennedy made his inaugural speech sans hat to demonstrate his youthful vigor. Hat sales plummeted nationwide in the year that followed. Coincidence?

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branding, corporate messaging, employee relations, research, strategic planningRob WeinbergMBT Consultingjohn f. kennedy, JFK, Kennedy, hats, marketing, marketing consultant, Marketing strategy, marketing plan, mr. marketing, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain Comment
COVID Has Me Feeling Sentimental
COVID Has Me Feeling Sentimental

Consumers are more likely to buy when they’re getting messaging equivalent to comfort food.

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branding, b2c marketing, B2B Marketing, corporate messaging, marketing trivia, online marketing, publicity, research, sales promotion, strategic planningRob WeinbergMBT ConsultingThe Sting, Paul Newman, Robert Redford, George Roy Hill, Robert Shaw, Marvin Hamlisch, Robert Earl Jones, ask mr. marketing, ask mister marketing, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, pomerado newspapers, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, san diego union tribune, san diego north chamber of commerce, COVID-19, coronavirus, pandemic, nostalgia marketing, pepsi, oreos
Charles Darwin Got It Right
Charles Darwin Got It Right

It’s a thin line between stubbornness and stupidity. Crossing that line too often with your marketing can lead to bankruptcy.

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branding, corporate messaging, online marketing, publicity, sales promotion, strategic planning, technologyRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, san diego north chamber of commerce, san diego union tribune, pomerado newspapersComment
This Nickel’s Worth A Dollar
This Nickel’s Worth A Dollar

Wooden nickels will improve your sales and lower your marketing costs. Best of all, they’re different that what your competition is doing.

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b2c marketing, branding, corporate messaging, customer relations, sales promotion, strategic planningRob WeinbergMBT Consultingpat o'sullivan, village mail and more, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, poway chieftain, poway marketing consultant, poway chamber of commerce, pomerado newspapers, san diego, san diego north chamber of commerce, san diego union tribune, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, ask mr. marketing, ask mister marketing, marketing, marketbuilding, marketbuilding team, sales promotionComment
2020: A Year For Gratitude?
2020: A Year For Gratitude?

2020 has proven to me that the light at the end of the tunnel isn’t always an oncoming train.

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strategic planning, Philosophy & PoliticsRob WeinbergMBT Consultingrancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, poway chieftain, poway marketing consultant, poway chamber of commerce, carlsbad rotary, carlsbad marketing consultant, rancho bernardo sunrise rotary, carlsbad chamber of commerce, san diego, san diego union tribune, san diego north chamber of commerce, pomerado newspapers, COVID-19, Thanksgiving, Thanksgiving 2020, netflix, amazon, disney, doordash, zoom, ask mr. marketing, ask mister marketing Comments
2021: A New Dawn
2021: A New Dawn
corporate messaging, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, coronavirus, COVID-19, poway chieftain, poway chamber of commerce, poway marketing consultant, pomerado newspapers, san diego, san diego union tribune, san diego north chamber of commerce, new year 2021Comment
Starting A Business From Scratch
branding, corporate messaging, strategic planningRob Weinbergcarlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chieftain, poway marketing consultant, poway chamber of commerce, san diego union tribune, san diego, san diego north chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, ask mr. marketing, ask mister marketing, business planning, business plan, year-end business planning, Strategic planning, Marketing strategyComment
My prize for buying? Disappointment!
My prize for buying? Disappointment!
b2c marketing, branding, corporate messaging, customer relations, marketing trivia, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chieftain, poway chamber of commerce, poway marketing consultant, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, branding, cracker jack, san diego, san diego union tribune, frito lay, san diego north chamber of commerce, customer relations, customer relationships, bad customer relations, improving profits, sfgate.comComment
Making More By Helping More
Making More By Helping More
b2c marketing, corporate messaging, sales promotion, strategic planning, Charitable givingRob WeinbergMBT Consultingmacy's, Thanksgiving 2020, honda, san diego, san diego union tribune, san diego north chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, poway marketing consultant, poway chieftain, poway chamber of commerce, carlsbad chamber of commerce, carlsbad marketing consultant, carlsbad rotary, charity, miracle on 34th street, holiday shopping, ask mr. marketing, ask mister marketingComment
Giving Your Sales Some Gas
Giving Your Sales Some Gas
b2c marketing, branding, corporate messaging, customer relations, publicity, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, poway chamber of commerce, poway marketing consultant, poway chieftain, san diego, san diego north chamber of commerce, san diego union tribune, cricket wireless, las vegas, greg lund, marriott, callaway golf, jack in the box, marketing, Marketing strategy, marketing plan, mr. marketing, marketing consultant, marketing advice, sales promotion, Sales, gas prices, mbt consulting, marketing strategy, marketbuilding, marketbuilding teamComment
Expanding Sales With An Accent
Expanding Sales With An Accent
b2c marketing, B2B Marketing, branding, corporate messaging, strategic planningRob WeinbergMBT ConsultingGeneral Mills, Cinnamon Toast Crunch, Churros Cereal, product extensions, US Auto industry, Mexican border, san diego, san diego union tribune, san diego north chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, poway chieftain, pomerado newspapers, poway marketing consultant, poway chamber of commerce, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, ask mr. marketing, ask mister marketing
The Filthy Man in My Kitchen
The Filthy Man in My Kitchen
b2c marketing, customer relations, strategic planningRob WeinbergMBT ConsultingCOVID-19, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, poway marketing consultant, poway chamber of commerce, poway chieftain, san diego, san diego north chamber of commerce, san diego union tribune, YouTube, plumbing, home repair, working from home, ask mister marketing, ask mr. marketing, face maskComment
Making Customers Remember Your Name
Making Customers Remember Your Name
b2c marketing, branding, corporate messaging, online marketing, sales promotion, strategic planning, non-profit marketingRob WeinbergNPR, National Public Radio, Nina Totenberg, advertising specialties, poway marketing consultant, poway chieftain, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, carlsbad marketing consultant, carlsbad chamber of commerce, carlsbad rotary, san diego, san diego union tribune, san diego north chamber of commerce, pomerado newspapers, kpbs radio, ghirardelli chocolate, george cooke, scott lawn, north river mint, year-end business planning, ask mr. marketing, ask mister marketing, marketing consultant, marketing strategy, marketing advice, marketing planComment
I’m SICK of that commercial!
I’m SICK of that commercial!
b2c marketing, corporate messaging, online marketing, research, sales promotion, strategic planningRob WeinbergMBT ConsultingCable TV, DVD, Wii, Roku, sales promotion, television advertising, carlsbad chamber of commerce, carlsbad rotary, carlsbad marketing consultant, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, pomerado newspapers, san diego north chamber of commerce, san diego union tribune, san diego, Community Press Newspapers, UT Community Press Newspapers, ask mister marketing, ask mr. marketingComment