Communications Students Who Don’t Communicate
Communications Students Who Don’t Communicate

Sales leads in any industry don’t always announce themselves in advance, making it incumbent upon the seller to be regularly checking every communications network to which they’re connected.

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customer relations, employee relations, strategic planning, vendor relationsRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway marketing consultant, poway chamber of commerce, poway chieftain, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo, san diego north chamber of commerce, san diego union tribune, san diego, pomerado newspapers, Pomerado newspapers, marketing consultant, marketing communications, Marketing strategy, marketing planComment
Laughing At Ronald McDonald
Laughing At Ronald McDonald

If you’re the person who created something, you’re probably unlikely to see if something’s gone wrong.

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branding, b2c marketing, corporate messaging, sales promotion, marketing triviaRob WeinbergMBT ConsultingMcDonald's, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway marketing consultant, poway chamber of commerce, poway chieftain, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, pomerado newspapers, san diego union tribune, san diego north chamber of commerceComment
You Deserve A Break Today
You Deserve A Break Today

Though no longer marketed, Sominex’s 50-year old jingle calls to me across time. It’s an excellent reminder that good jingles help businesses break through marketplace noise.

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b2c marketing, branding, corporate messaging, customer relations, marketing trivia, sales promotionRob WeinbergMBT Consultingsominex, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chieftain, poway marketing consultant, poway chamber of commerce, san diego, san diego union tribune, san diego north chamber of commerce, pomerado newspapers, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, rancho bernardo news, jingles, marketing, branding, nationwide, chili's restaurants, ricola, marketing plan, Strategic planningComment
Striking While The Iron’s Hot
Striking While The Iron’s Hot

Assuming you’re looking to grow your business by beating the competition to the prospect AND you have a message more effective than the other guy, you’d better respond to customer inquiries within 24 hours…or risk losing them.

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b2c marketing, customer relations, online marketing, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway marketing consultant, poway chieftain, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo, san diego, san diego north chamber of commerce, san diego union tribune, pomerado newspapers, medicare, retiring baby boomers, free medicare consultation, COVID-19Comment
Profitably Using Coupon Expiration Dates
Profitably Using Coupon Expiration Dates

Considering the costs for getting and keeping a customer (especially these days!), it makes sense to be flexible when your coupons have expired.

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b2c marketing, customer relations, sales promotion, strategic planning, vendor relationsRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, bad customer relations, good customer relations, carlsbad rotary, carlsbad chamber of commerce, carlsbad Rotary, rancho bernardo sunrise rotary, rotary 5340, carlsbad marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, rancho bernardo news, rancho bernardo, rancho bernardo marketing consultant, pomerado newspapers, san diego union tribune, san diego north chamber of commerce, restaurant marketing, sales promotionComment
Has The World Gone Haywire?
Has The World Gone Haywire?

Population diversity is increasing, meaning taking the wrong stand today could put you out of business tomorrow.

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b2c marketing, branding, corporate messaging, customer relations, employee relations, non-profit marketing, online marketing, publicity, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway marketing consultant, poway chieftain, poway chamber of commerce, pomerado newspapers, san diego union tribune, san diego north chamber of commerce, san diego, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, black lives matter, every life matters, Generation Z, gender issues, vaccination passports, delta, coke, dell, mlb, major league baseball Comment
Missing A HUGE Selling Opportunity
Missing A HUGE Selling Opportunity

I’m amazed not one retailer I’ve visited took advantage of the opportunity that’s been handed to them.

Yup…nobody’s doing a COVID-related promotion.

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b2c marketing, customer relations, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, mr. marketing, san diego, san diego union tribune, san diego north chamber of commerce, cvs, dump bins, sales promotion, pomerado newspapers, Rite AidComment
A Big Blow For Sales
A Big Blow For Sales

“So how does a company gain increased visibility while investing less? Sponsor a hurricane.”

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b2c marketing, branding, corporate messaging, marketing trivia, publicity, sales promotion, strategic planningRob Weinberg MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rotary 5340, rancho bernardo sunrise rotary, carlsbad Rotary, pom, pomerado newspapers, Pomerado newspapers, san diego, san diego union tribune, san diego north chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, branding, sales promotion, hurricanes, tropical storms, duracell, pop tarts, world meteorological organization, weather channel, naming blizzards, naming tropical storms, byron allen, poway chamber of commerce, poway chieftain, poway marketing consultantComment
Listening Carefully To Your Audience
Listening Carefully To Your Audience

If someone suggests how to improve your messaging, take their ideas to heart. These are your customers, prospects, and influencers talking, and they’re providing you a valuable service and trying to help you fix holes in your net.

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branding, corporate messaging, customer relations, employee relations, online marketing, research, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, san diego union tribune, san diego, san diego north chamber of commerce, pomerado newspapers, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultantComment
Good Marketing vs. Lousy Product
Good Marketing vs. Lousy Product

Customers are funny, expecting you to provide the services you offer. Smart business owners under-promise and over-deliver.

It’s a lesson Uber Eats seems to have forgotten…but you shouldn’t.

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b2c marketing, corporate messaging, customer relations, online marketing, sales promotionRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, pomerado newspapers, san diego union tribune, san diego north chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, doordash, uber eats, chin's chinese
Shrinking It and Pinking It
Shrinking It and Pinking It

This common sales strategy is called “Shrink it and pink it.” Take an everyday product, make it smaller, color it Barbie-pink, and convince women it’s made just for them.

And because it’s “special”, this item costs more.

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b2c marketing, branding, corporate messaging, marketing trivia, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, poway chamber of commerce, poway marketing consultant, poway chieftain, pomerado newspapers, san diego, san diego north chamber of commerce, san diego union tribune, CVS, nfl, national football leagueComment
When “NO” is the right answer
When “NO” is the right answer
B2B Marketing, corporate messaging, customer relations, sales promotion, strategic planningRob Weinbergask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chamber of commerce, poway marketing consultant, pomerado newspapers, poway chieftain, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, san diego, san diego union tribune, san diego north chamber of commerce, Sales Comment
Exposure to thousands. Zero cost.
Exposure to thousands. Zero cost.

Here’s a 3-minute read about how you can market your business to LOTS of people by investing a few minutes and zero money.

It’s not the perfect solution…but it’s close.

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B2B Marketing, b2c marketing, online marketing, publicity, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, pomerado newspapers, san diego union tribune, san diego, san diego north chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, Customer relations, sales promotion, Sales
A Shot of Kindness
A Shot of Kindness

We were nice, so they were nice. A simple equation, where everyone comes out a winner.

This is how to use COVID to help grow your business.

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customer relations, strategic planningRob WeinbergMBT ConsultingCVS, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo, pomerado newspapers, san diego, san diego north chamber of commerce, san diego union tribune, COVID-19, vaccination, vaccineComment
The Lottery Ripped Me Off!
The Lottery Ripped Me Off!

Coupons can be a great way to promote your sales. A promoted expiration date can push customers to buy within a specific timeline. But irritating customers is certain to have the opposite effect.

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b2c marketing, branding, corporate messaging, customer relations, marketing trivia, sales promotion, strategic planningRob WeinbergMBT Consultingcalifornia lottery, ask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, poway chamber of commerce, poway marketing consultant, poway chieftain, bed bath and beyond, marketing breakageComment
Four Hours of My Life
Four Hours of My Life

I sat on hold FOUR HOURS just waiting for technical service to answer the phone. Who do I talk to about getting back those four hours of my life?

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b2c marketing, corporate messaging, customer relations, strategic planning, sales promotion, technologyRob WeinbergMBT Consultingcarlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, pomerado newspapers, network solutions, godaddy, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, san diego union tribune, san diego north chamber of commerce, san diego, customer service, Customer relations, customer relationships, bad customer relations Comments
John Kennedy Helped My Branding
John Kennedy Helped My Branding

John F. Kennedy made his inaugural speech sans hat to demonstrate his youthful vigor. Hat sales plummeted nationwide in the year that followed. Coincidence?

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branding, corporate messaging, employee relations, research, strategic planningRob WeinbergMBT Consultingjohn f. kennedy, JFK, Kennedy, hats, marketing, marketing consultant, Marketing strategy, marketing plan, mr. marketing, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain Comment
COVID Has Me Feeling Sentimental
COVID Has Me Feeling Sentimental

Consumers are more likely to buy when they’re getting messaging equivalent to comfort food.

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branding, b2c marketing, B2B Marketing, corporate messaging, marketing trivia, online marketing, publicity, research, sales promotion, strategic planningRob WeinbergMBT ConsultingThe Sting, Paul Newman, Robert Redford, George Roy Hill, Robert Shaw, Marvin Hamlisch, Robert Earl Jones, ask mr. marketing, ask mister marketing, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, pomerado newspapers, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, san diego union tribune, san diego north chamber of commerce, COVID-19, coronavirus, pandemic, nostalgia marketing, pepsi, oreos
Charles Darwin Got It Right
Charles Darwin Got It Right

It’s a thin line between stubbornness and stupidity. Crossing that line too often with your marketing can lead to bankruptcy.

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branding, corporate messaging, online marketing, publicity, sales promotion, strategic planning, technologyRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, san diego north chamber of commerce, san diego union tribune, pomerado newspapersComment