Given the state of the world and the increasingly bellicose language from the right side of the political aisle, I can’t help but wonder how many potential customers might look at this jewelry, see something that wasn’t intended, and decide to shop elsewhere.
Read MoreWithin 400 words crammed onto a single page, this woman presented her professional profile, including 10 blatant mistakes.
Read MoreKnowing that buying your widget will support a worthy cause may be just the nudge needed to land them in your corner versus the competition’s.
Read MoreAs a public service, and in light of the current work environment, I’d like to share these thoughts to help anyone suddenly tossed into working from home.
Read MoreAmazon’s $500-plus billion business accounts for 6.5% of all US retail sales and 44.9% of digital retail spending … and it’s using print to grow its business!
Read MoreI know many dogs who attended school. They graduated knowing how to march and have unsurpassed culinary talents. But none got a passing grade in reading.
Read MoreAnyone looking to hire young talent should be watching out for subtle clues. Because when a 24-year-old is the only one in the room dressed for business, that is the person you want to be talking with.
Read MoreSans hat, I’d become invisible. The moment I put it on and stood up, everyone recognized me and applauded.
Read MoreKnow your customer and what makes them tick. And always keep your eyes open, because you never know what opportunities may present themselves if you’re paying attention.
Read MoreA name, be it of a person or an entire country, is many things. It’s descriptive, emotionally important and deeply wrapped up in identity. So when it comes to a whole nation, a name change is not a small thing.
Read MoreTaking time to consider the buying experience from the customer’s perspective can go a long way to helping you achieve your objective.
Read MoreWhenever you’re hiring any type of consultant, do everyone a favor by understanding your goals and being an active participant. This is, after all, your business they’re trying to help.
Read MoreDon’t make your marketing counterproductive. Getting too fancy building the right messaging might make things more complicated than they need to be, and lose you sales in the process.
Read MoreRarely is customer service exceptional. Until last week, when I met Claudia Paniagua, AAA’s Oceanside office Branch Supervisor.
Read MoreHundreds of colorful messages were vying for my attention. The black and white QR code was the one I responded to…because it was different.
Read MoreProspective clients expect you to be available. Be reachable, even if you’re leaving town, or be prepared for possible consequences.
Read MoreAs you’re developing your marketing strategies for the next few fiscal quarters, consider what’s going on in the world around you in search of ways to expand your own message, visibility and sales.
Read MoreAs you’re developing your marketing strategies for the next few fiscal quarters, consider what’s going on in the world around you in search of ways to expand your own message, visibility and sales.
Read MoreA long-shot contender at the bottom of recent polls, Doug Burgum’s offering $20 gift cards to the first 50,000 people who donate $1 to his campaign.
Read MoreThere’s good news: there are crumbs falling off the table from big budget movie marketing, and you may be able to pick them up and benefit from it.
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