“So how does a company gain increased visibility while investing less? Sponsor a hurricane.”
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If someone suggests how to improve your messaging, take their ideas to heart. These are your customers, prospects, and influencers talking, and they’re providing you a valuable service and trying to help you fix holes in your net.
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Customers are funny, expecting you to provide the services you offer. Smart business owners under-promise and over-deliver.
It’s a lesson Uber Eats seems to have forgotten…but you shouldn’t.
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This common sales strategy is called “Shrink it and pink it.” Take an everyday product, make it smaller, color it Barbie-pink, and convince women it’s made just for them.
And because it’s “special”, this item costs more.
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Coupons can be a great way to promote your sales. A promoted expiration date can push customers to buy within a specific timeline. But irritating customers is certain to have the opposite effect.
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I sat on hold FOUR HOURS just waiting for technical service to answer the phone. Who do I talk to about getting back those four hours of my life?
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John F. Kennedy made his inaugural speech sans hat to demonstrate his youthful vigor. Hat sales plummeted nationwide in the year that followed. Coincidence?
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Consumers are more likely to buy when they’re getting messaging equivalent to comfort food.
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It’s a thin line between stubbornness and stupidity. Crossing that line too often with your marketing can lead to bankruptcy.
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Wooden nickels will improve your sales and lower your marketing costs. Best of all, they’re different that what your competition is doing.
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