MBT CONSULTING

Amazon’s $500-plus billion business accounts for 6.5% of all US retail sales and 44.9% of digital retail spending … and it’s using print to grow its business!

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergOctober 25, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

But … my dog can’t read!

I know many dogs who attended school. They graduated knowing how to march and have unsurpassed culinary talents. But none got a passing grade in reading.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergOctober 18, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

Dressing For Success

Anyone looking to hire young talent should be watching out for subtle clues. Because when a 24-year-old is the only one in the room dressed for business, that is the person you want to be talking with.

b2c marketing, customer relations, corporate messaging, business/marketing plans, marketing trivia, sales promotion, strategic planningRob WeinbergOctober 13, 2023MBT Consultingcracker jack, cracker jill, ask mister marketing, ask mr. marketing, pepsi, pepsico, i am cracker jill, women's sports foundation, UT Community Press Newspapers, san diego union tribute, san diego union tribune, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, the coast news, coast news, carlsbad rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketbuilding, marketbuilding team, marketing plan, mister marketing, marketing communications, marketing consultant, marketing advice, b2c marketing, packaging, Sales, sales promotion, branding, brand extensions, brand stretching, AAA, American automobile association, messaging

Rob Weinberg Is MISSING!

Sans hat, I’d become invisible. The moment I put it on and stood up, everyone recognized me and applauded.

b2c marketing, customer relations, corporate messaging, business/marketing plans, marketing trivia, sales promotion, strategic planningRob WeinbergOctober 4, 2023MBT Consultingcracker jack, cracker jill, ask mister marketing, ask mr. marketing, pepsi, pepsico, i am cracker jill, women's sports foundation, UT Community Press Newspapers, san diego union tribute, san diego union tribune, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, the coast news, coast news, carlsbad rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketbuilding, marketbuilding team, marketing plan, mister marketing, marketing communications, marketing consultant, marketing advice, b2c marketing, packaging, Sales, sales promotion, branding, brand extensions, brand stretching, AAA, American automobile association, messaging

Know What Makes Your Customer Tick

Know your customer and what makes them tick. And always keep your eyes open, because you never know what opportunities may present themselves if you’re paying attention.

b2c marketing, customer relations, corporate messaging, business/marketing plans, marketing trivia, sales promotion, strategic planningRob WeinbergSeptember 28, 2023MBT Consultingcracker jack, cracker jill, ask mister marketing, ask mr. marketing, pepsi, pepsico, i am cracker jill, women's sports foundation, UT Community Press Newspapers, san diego union tribute, san diego union tribune, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, the coast news, coast news, carlsbad rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketbuilding, marketbuilding team, marketing plan, mister marketing, marketing communications, marketing consultant, marketing advice, b2c marketing, packaging, Sales, sales promotion, branding, brand extensions, brand stretching, AAA, American automobile association, messaging

India: Trying to Rebrand a Country

A name, be it of a person or an entire country, is many things. It’s descriptive, emotionally important and deeply wrapped up in identity. So when it comes to a whole nation, a name change is not a small thing.

b2c marketing, customer relations, corporate messaging, business/marketing plans, marketing trivia, sales promotion, strategic planningRob WeinbergSeptember 19, 2023MBT Consultingcracker jack, cracker jill, ask mister marketing, ask mr. marketing, pepsi, pepsico, i am cracker jill, women's sports foundation, UT Community Press Newspapers, san diego union tribute, san diego union tribune, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, the coast news, coast news, carlsbad rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketbuilding, marketbuilding team, marketing plan, mister marketing, marketing communications, marketing consultant, marketing advice, b2c marketing, packaging, Sales, sales promotion, branding, brand extensions, brand stretching, AAA, American automobile association, messaging

Losing Sales Under a Mountain of Books

Taking time to consider the buying experience from the customer’s perspective can go a long way to helping you achieve your objective.

b2c marketing, customer relations, corporate messaging, business/marketing plans, marketing trivia, sales promotion, strategic planningRob WeinbergSeptember 15, 2023MBT Consultingcracker jack, cracker jill, ask mister marketing, ask mr. marketing, pepsi, pepsico, i am cracker jill, women's sports foundation, UT Community Press Newspapers, san diego union tribute, san diego union tribune, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, the coast news, coast news, carlsbad rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketbuilding, marketbuilding team, marketing plan, mister marketing, marketing communications, marketing consultant, marketing advice, b2c marketing, packaging, Sales, sales promotion, branding, brand extensions, brand stretching, AAA, American automobile association, messaging

A Tale of Two Clients

Whenever you’re hiring any type of consultant, do everyone a favor by understanding your goals and being an active participant. This is, after all, your business they’re trying to help.

b2c marketing, customer relations, corporate messaging, business/marketing plans, marketing trivia, sales promotion, strategic planningRob WeinbergSeptember 7, 2023MBT Consultingcracker jack, cracker jill, ask mister marketing, ask mr. marketing, pepsi, pepsico, i am cracker jill, women's sports foundation, UT Community Press Newspapers, san diego union tribute, san diego union tribune, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, the coast news, coast news, carlsbad rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketbuilding, marketbuilding team, marketing plan, mister marketing, marketing communications, marketing consultant, marketing advice, b2c marketing, packaging, Sales, sales promotion, branding, brand extensions, brand stretching, AAA, American automobile association, messaging

Written With USA Quality

Don’t make your marketing counterproductive. Getting too fancy building the right messaging might make things more complicated than they need to be, and lose you sales in the process.

b2c marketing, customer relations, corporate messaging, business/marketing plans, marketing trivia, sales promotion, strategic planningRob WeinbergAugust 31, 2023MBT Consultingcracker jack, cracker jill, ask mister marketing, ask mr. marketing, pepsi, pepsico, i am cracker jill, women's sports foundation, UT Community Press Newspapers, san diego union tribute, san diego union tribune, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, the coast news, coast news, carlsbad rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketbuilding, marketbuilding team, marketing plan, mister marketing, marketing communications, marketing consultant, marketing advice, b2c marketing, packaging, Sales, sales promotion, branding, brand extensions, brand stretching, AAA, American automobile association, messaging

Embracing Exceptional Customer Service

Rarely is customer service exceptional. Until last week, when I met Claudia Paniagua, AAA’s Oceanside office Branch Supervisor.

b2c marketing, customer relations, vendor relationsRob WeinbergAugust 22, 2023MBT Consultingcracker jack, cracker jill, ask mister marketing, ask mr. marketing, pepsi, pepsico, i am cracker jill, women's sports foundation, UT Community Press Newspapers, san diego union tribute, san diego union tribune, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, the coast news, coast news, carlsbad rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketbuilding, marketbuilding team, marketing plan, mister marketing, marketing communications, marketing consultant, marketing advice, b2c marketing, packaging, Sales, sales promotion, branding, brand extensions, brand stretching, AAA, American automobile association Comment

Big Space With Little Room

Hundreds of colorful messages were vying for my attention. The black and white QR code was the one I responded to…because it was different.

b2c marketing, branding, business/marketing plans, customer relations, marketing trivia, packaging, sales promotion, strategic planningRob WeinbergAugust 17, 2023MBT Consultingcracker jack, cracker jill, ask mister marketing, ask mr. marketing, pepsi, pepsico, i am cracker jill, women's sports foundation, UT Community Press Newspapers, san diego union tribute, san diego union tribune, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, the coast news, coast news, carlsbad rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketbuilding, marketbuilding team, marketing plan, mister marketing, marketing communications, marketing consultant, marketing advice, b2c marketing, packaging, Sales, sales promotion, branding, brand extensions, brand stretching Comment

Answer Your Phone!

Prospective clients expect you to be available. Be reachable, even if you’re leaving town, or be prepared for possible consequences.

b2c marketing, branding, business/marketing plans, customer relations, marketing trivia, packaging, sales promotion, strategic planningRob WeinbergAugust 9, 2023MBT Consultingcracker jack, cracker jill, ask mister marketing, ask mr. marketing, pepsi, pepsico, i am cracker jill, women's sports foundation, UT Community Press Newspapers, san diego union tribute, san diego union tribune, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, the coast news, coast news, carlsbad rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketbuilding, marketbuilding team, marketing plan, mister marketing, marketing communications, marketing consultant, marketing advice, b2c marketing, packaging, Sales, sales promotion, branding, brand extensions, brand stretching

Shouting From Roku’s Animated Rooftops

As you’re developing your marketing strategies for the next few fiscal quarters, consider what’s going on in the world around you in search of ways to expand your own message, visibility and sales.

b2c marketing, branding, business/marketing plans, customer relations, marketing trivia, packaging, sales promotion, strategic planningRob WeinbergAugust 2, 2023MBT Consultingcracker jack, cracker jill, ask mister marketing, ask mr. marketing, pepsi, pepsico, i am cracker jill, women's sports foundation, UT Community Press Newspapers, san diego union tribute, san diego union tribune, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, the coast news, coast news, carlsbad rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketbuilding, marketbuilding team, marketing plan, mister marketing, marketing communications, marketing consultant, marketing advice, b2c marketing, packaging, Sales, sales promotion, branding, brand extensions, brand stretchingComment

Jack and Jill are Crackers!

As you’re developing your marketing strategies for the next few fiscal quarters, consider what’s going on in the world around you in search of ways to expand your own message, visibility and sales.

b2c marketing, branding, business/marketing plans, customer relations, marketing trivia, packaging, sales promotion, strategic planningRob WeinbergJuly 26, 2023MBT Consultingcracker jack, cracker jill, ask mister marketing, ask mr. marketing, pepsi, pepsico, i am cracker jill, women's sports foundation, UT Community Press Newspapers, san diego union tribute, san diego union tribune, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, the coast news, coast news, carlsbad rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketbuilding, marketbuilding team, marketing plan, mister marketing, marketing communications, marketing consultant, marketing advice, b2c marketing, packaging, Sales, sales promotion, branding, brand extensions, brand stretchingComment

Do You Want Free Money?

A long-shot contender at the bottom of recent polls, Doug Burgum’s offering $20 gift cards to the first 50,000 people who donate $1 to his campaign.

b2c marketing, branding, business/marketing plans, corporate messaging, election campaigns, direct marketing, marketing trivia, personal branding, professional relations, sales promotion, social media, strategic planningRob WeinbergJuly 19, 2023MBT Consultingask mister marketing, doug burgum, 2024 election, Republican Party, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, sales promotion, Sales, UT Community Press Newspapers, san diego union tribute, coast news, the coast news, poway chieftain, poway chamber of commerce, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, mr. marketing, marketing, Marketing strategy, marketbuilding, rob weinberg, marketbuilding team, marketing strategy, marketing plan, marketing consultant, marketing communications, marketing advice, mister marketing, strategy, strategic planning, business strategy, website strategy, corporate strategy, Strategic planning, branding Comment

Tie-In To Better Sales

There’s good news: there are crumbs falling off the table from big budget movie marketing, and you may be able to pick them up and benefit from it.

b2c marketing, branding, business/marketing plans, corporate messaging, direct marketing, publicity, research, sales promotion, social media, strategic planningRob WeinbergJuly 12, 2023MBT Consultingask mister marketing, ask mr. marketing, harry potter, barbie movie, haunted mansion movie, disney, warner brothers, coast news, carlsbad rotary, carlsbad, carlsbad marketing consultant, carlsbad chamber of commerce, san diego union tribune, UT Community Press Newspapers, san diego union tribute, San Diego, san diego, san diego north chamber of commerce, san diego marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, marketing communications, marketing consultant, Marketing strategy, marketing plan, marketing strategy, mister marketing, b2c marketing, movie tie in, Sales, sales promotionComment

Who Hates Steven Singer?

Why would someone hate Steven Singer SO much that they’ll announce it with a billboard and website?

branding, b2c marketing, business/marketing plans, corporate messaging, publicity, sales promotion, strategic planningRob WeinbergJuly 6, 2023MBT Consultingsteven singer, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, carlsbad, coast news, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, marketing, Marketing strategy, sales promotion, Sales, newark airport, new york city, marketing advice, marketing strategy, marketing plan, marketing consultant, marketing communications, marketbuilding team, mister marketing, marketbuilding, b2c marketing, branding, public relations, public speaking, corporate strategy, corporate communications

How To Market To Gen Z

As a 16-year-old digital marketer with a following of 100,000+ Gen Z members, I know what catches the eye of my followers.

b2c marketing, business/marketing plans, corporate messaging, customer relations, social media, sales promotionRob WeinbergJune 28, 2023MBT ConsultingSan Dieguito HS Academy, ask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, UT Community Press Newspapers, san diego union tribune, san diego union tribute, San Diego, san diego north chamber of commerce, san diego marketing consultant, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, rancho bernardo news, poway marketing consultant, poway chamber of commerce, poway chieftain, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, Marketing strategy, marketing consultant, marketing communications, mister marketing, marketing plan, b2c marketing, Gen Z, Generation Z, demographic changes, creative planning, business planning, business plan, strategic planning, year-end business planning

I Swung A Dead Cat

Medicare providers are much like realtors, popping up like mushrooms after a rainstorm. These days it’s impossible to swing a dead cat without hitting 10 of them.

b2c marketing, business/marketing plans, corporate messaging, customer relations, personal branding, strategic planning, sales promotion, vendor relationsRob WeinbergJune 21, 2023MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, coast news, the coast news, medicare, free medicare consultation, UT Community Press Newspapers, rb sunrise rotary, communications, Community Press Newspapers, san diego union tribune, marketing communications, corporate communications, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, San Diego, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, marketing plan, mister marketing, Marketing strategy, marketing consultantComment

Keeping It In The Family

Good enough…isn’t. It’s a lesson many family-owned businesses need to learn.

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