Posts in b2c marketing
Utilizing The Second Deadly Sin
Utilizing The Second Deadly Sin

“Use greed to grow your business. A chance at free money (or free anything, for that matter) draws attention and increases participation.”

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B2B Marketing, b2c marketing, corporate messaging, customer relations, employee relations, non-profit marketing, publicity, sales promotion, strategic planning, vendor relationsRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway marketing consultant, poway chieftain, poway chamber of commerce, san diego union tribune, san diego north chamber of commerce, pomerado newspapers, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotaryComment
Laughing At Ronald McDonald
Laughing At Ronald McDonald

If you’re the person who created something, you’re probably unlikely to see if something’s gone wrong.

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branding, b2c marketing, corporate messaging, sales promotion, marketing triviaRob WeinbergMBT ConsultingMcDonald's, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway marketing consultant, poway chamber of commerce, poway chieftain, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, pomerado newspapers, san diego union tribune, san diego north chamber of commerceComment
You Deserve A Break Today
You Deserve A Break Today

Though no longer marketed, Sominex’s 50-year old jingle calls to me across time. It’s an excellent reminder that good jingles help businesses break through marketplace noise.

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b2c marketing, branding, corporate messaging, customer relations, marketing trivia, sales promotionRob WeinbergMBT Consultingsominex, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chieftain, poway marketing consultant, poway chamber of commerce, san diego, san diego union tribune, san diego north chamber of commerce, pomerado newspapers, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, rancho bernardo news, jingles, marketing, branding, nationwide, chili's restaurants, ricola, marketing plan, Strategic planningComment
Striking While The Iron’s Hot
Striking While The Iron’s Hot

Assuming you’re looking to grow your business by beating the competition to the prospect AND you have a message more effective than the other guy, you’d better respond to customer inquiries within 24 hours…or risk losing them.

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b2c marketing, customer relations, online marketing, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway marketing consultant, poway chieftain, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo, san diego, san diego north chamber of commerce, san diego union tribune, pomerado newspapers, medicare, retiring baby boomers, free medicare consultation, COVID-19Comment
Profitably Using Coupon Expiration Dates
Profitably Using Coupon Expiration Dates

Considering the costs for getting and keeping a customer (especially these days!), it makes sense to be flexible when your coupons have expired.

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b2c marketing, customer relations, sales promotion, strategic planning, vendor relationsRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, bad customer relations, good customer relations, carlsbad rotary, carlsbad chamber of commerce, carlsbad Rotary, rancho bernardo sunrise rotary, rotary 5340, carlsbad marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, rancho bernardo news, rancho bernardo, rancho bernardo marketing consultant, pomerado newspapers, san diego union tribune, san diego north chamber of commerce, restaurant marketing, sales promotionComment
Has The World Gone Haywire?
Has The World Gone Haywire?

Population diversity is increasing, meaning taking the wrong stand today could put you out of business tomorrow.

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b2c marketing, branding, corporate messaging, customer relations, employee relations, non-profit marketing, online marketing, publicity, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway marketing consultant, poway chieftain, poway chamber of commerce, pomerado newspapers, san diego union tribune, san diego north chamber of commerce, san diego, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, black lives matter, every life matters, Generation Z, gender issues, vaccination passports, delta, coke, dell, mlb, major league baseball Comment
Missing A HUGE Selling Opportunity
Missing A HUGE Selling Opportunity

I’m amazed not one retailer I’ve visited took advantage of the opportunity that’s been handed to them.

Yup…nobody’s doing a COVID-related promotion.

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b2c marketing, customer relations, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, mr. marketing, san diego, san diego union tribune, san diego north chamber of commerce, cvs, dump bins, sales promotion, pomerado newspapers, Rite AidComment
A Big Blow For Sales
A Big Blow For Sales

“So how does a company gain increased visibility while investing less? Sponsor a hurricane.”

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b2c marketing, branding, corporate messaging, marketing trivia, publicity, sales promotion, strategic planningRob Weinberg MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rotary 5340, rancho bernardo sunrise rotary, carlsbad Rotary, pom, pomerado newspapers, Pomerado newspapers, san diego, san diego union tribune, san diego north chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, branding, sales promotion, hurricanes, tropical storms, duracell, pop tarts, world meteorological organization, weather channel, naming blizzards, naming tropical storms, byron allen, poway chamber of commerce, poway chieftain, poway marketing consultantComment
Good Marketing vs. Lousy Product
Good Marketing vs. Lousy Product

Customers are funny, expecting you to provide the services you offer. Smart business owners under-promise and over-deliver.

It’s a lesson Uber Eats seems to have forgotten…but you shouldn’t.

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b2c marketing, corporate messaging, customer relations, online marketing, sales promotionRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, pomerado newspapers, san diego union tribune, san diego north chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, doordash, uber eats, chin's chinese
Shrinking It and Pinking It
Shrinking It and Pinking It

This common sales strategy is called “Shrink it and pink it.” Take an everyday product, make it smaller, color it Barbie-pink, and convince women it’s made just for them.

And because it’s “special”, this item costs more.

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b2c marketing, branding, corporate messaging, marketing trivia, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, poway chamber of commerce, poway marketing consultant, poway chieftain, pomerado newspapers, san diego, san diego north chamber of commerce, san diego union tribune, CVS, nfl, national football leagueComment
Exposure to thousands. Zero cost.
Exposure to thousands. Zero cost.

Here’s a 3-minute read about how you can market your business to LOTS of people by investing a few minutes and zero money.

It’s not the perfect solution…but it’s close.

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B2B Marketing, b2c marketing, online marketing, publicity, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, pomerado newspapers, san diego union tribune, san diego, san diego north chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, Customer relations, sales promotion, Sales
The Lottery Ripped Me Off!
The Lottery Ripped Me Off!

Coupons can be a great way to promote your sales. A promoted expiration date can push customers to buy within a specific timeline. But irritating customers is certain to have the opposite effect.

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b2c marketing, branding, corporate messaging, customer relations, marketing trivia, sales promotion, strategic planningRob WeinbergMBT Consultingcalifornia lottery, ask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, poway chamber of commerce, poway marketing consultant, poway chieftain, bed bath and beyond, marketing breakageComment
Four Hours of My Life
Four Hours of My Life

I sat on hold FOUR HOURS just waiting for technical service to answer the phone. Who do I talk to about getting back those four hours of my life?

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b2c marketing, corporate messaging, customer relations, strategic planning, sales promotion, technologyRob WeinbergMBT Consultingcarlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, pomerado newspapers, network solutions, godaddy, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, san diego union tribune, san diego north chamber of commerce, san diego, customer service, Customer relations, customer relationships, bad customer relations Comments
COVID Has Me Feeling Sentimental
COVID Has Me Feeling Sentimental

Consumers are more likely to buy when they’re getting messaging equivalent to comfort food.

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branding, b2c marketing, B2B Marketing, corporate messaging, marketing trivia, online marketing, publicity, research, sales promotion, strategic planningRob WeinbergMBT ConsultingThe Sting, Paul Newman, Robert Redford, George Roy Hill, Robert Shaw, Marvin Hamlisch, Robert Earl Jones, ask mr. marketing, ask mister marketing, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, pomerado newspapers, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, san diego union tribune, san diego north chamber of commerce, COVID-19, coronavirus, pandemic, nostalgia marketing, pepsi, oreos
This Nickel’s Worth A Dollar
This Nickel’s Worth A Dollar

Wooden nickels will improve your sales and lower your marketing costs. Best of all, they’re different that what your competition is doing.

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b2c marketing, branding, corporate messaging, customer relations, sales promotion, strategic planningRob WeinbergMBT Consultingpat o'sullivan, village mail and more, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, poway chieftain, poway marketing consultant, poway chamber of commerce, pomerado newspapers, san diego, san diego north chamber of commerce, san diego union tribune, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, ask mr. marketing, ask mister marketing, marketing, marketbuilding, marketbuilding team, sales promotionComment
My prize for buying? Disappointment!
My prize for buying? Disappointment!
b2c marketing, branding, corporate messaging, customer relations, marketing trivia, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chieftain, poway chamber of commerce, poway marketing consultant, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, branding, cracker jack, san diego, san diego union tribune, frito lay, san diego north chamber of commerce, customer relations, customer relationships, bad customer relations, improving profits, sfgate.comComment
Making More By Helping More
Making More By Helping More
b2c marketing, corporate messaging, sales promotion, strategic planning, Charitable givingRob WeinbergMBT Consultingmacy's, Thanksgiving 2020, honda, san diego, san diego union tribune, san diego north chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, poway marketing consultant, poway chieftain, poway chamber of commerce, carlsbad chamber of commerce, carlsbad marketing consultant, carlsbad rotary, charity, miracle on 34th street, holiday shopping, ask mr. marketing, ask mister marketingComment
Giving Your Sales Some Gas
Giving Your Sales Some Gas
b2c marketing, branding, corporate messaging, customer relations, publicity, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, poway chamber of commerce, poway marketing consultant, poway chieftain, san diego, san diego north chamber of commerce, san diego union tribune, cricket wireless, las vegas, greg lund, marriott, callaway golf, jack in the box, marketing, Marketing strategy, marketing plan, mr. marketing, marketing consultant, marketing advice, sales promotion, Sales, gas prices, mbt consulting, marketing strategy, marketbuilding, marketbuilding teamComment
Expanding Sales With An Accent
Expanding Sales With An Accent
b2c marketing, B2B Marketing, branding, corporate messaging, strategic planningRob WeinbergMBT ConsultingGeneral Mills, Cinnamon Toast Crunch, Churros Cereal, product extensions, US Auto industry, Mexican border, san diego, san diego union tribune, san diego north chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, poway chieftain, pomerado newspapers, poway marketing consultant, poway chamber of commerce, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, ask mr. marketing, ask mister marketing
The Filthy Man in My Kitchen
The Filthy Man in My Kitchen
b2c marketing, customer relations, strategic planningRob WeinbergMBT ConsultingCOVID-19, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, poway marketing consultant, poway chamber of commerce, poway chieftain, san diego, san diego north chamber of commerce, san diego union tribune, YouTube, plumbing, home repair, working from home, ask mister marketing, ask mr. marketing, face maskComment