Posts in branding
Whatever Happened To Seasonality?
Whatever Happened To Seasonality?

While your industry may have a traditional seasonality, Darwin suggests you must adapt to survive in this new environment.

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b2c marketing, B2B Marketing, branding, corporate messaging, marketing trivia, publicity, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad marketing consultant, carlsbad rotary, carlsbad chamber of commerce, carlsbad Rotary, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, san diego, san diego north chamber of commerce, san diego union tribune, pomerado newspapers, national bunny day, Halloween 2021, Christmas 2021, Valentine's Day 2022, Thanksgiving 2021, national chicken month, fried chicken day, easter, Marketing strategy, marketing consultant, marketing communications, marketing advice, rob weinbergComment
Laughing At Ronald McDonald
Laughing At Ronald McDonald

If you’re the person who created something, you’re probably unlikely to see if something’s gone wrong.

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branding, b2c marketing, corporate messaging, sales promotion, marketing triviaRob WeinbergMBT ConsultingMcDonald's, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway marketing consultant, poway chamber of commerce, poway chieftain, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, pomerado newspapers, san diego union tribune, san diego north chamber of commerceComment
You Deserve A Break Today
You Deserve A Break Today

Though no longer marketed, Sominex’s 50-year old jingle calls to me across time. It’s an excellent reminder that good jingles help businesses break through marketplace noise.

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b2c marketing, branding, corporate messaging, customer relations, marketing trivia, sales promotionRob WeinbergMBT Consultingsominex, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chieftain, poway marketing consultant, poway chamber of commerce, san diego, san diego union tribune, san diego north chamber of commerce, pomerado newspapers, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, rancho bernardo news, jingles, marketing, branding, nationwide, chili's restaurants, ricola, marketing plan, Strategic planningComment
Has The World Gone Haywire?
Has The World Gone Haywire?

Population diversity is increasing, meaning taking the wrong stand today could put you out of business tomorrow.

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b2c marketing, branding, corporate messaging, customer relations, employee relations, non-profit marketing, online marketing, publicity, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway marketing consultant, poway chieftain, poway chamber of commerce, pomerado newspapers, san diego union tribune, san diego north chamber of commerce, san diego, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, black lives matter, every life matters, Generation Z, gender issues, vaccination passports, delta, coke, dell, mlb, major league baseball Comment
A Big Blow For Sales
A Big Blow For Sales

“So how does a company gain increased visibility while investing less? Sponsor a hurricane.”

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b2c marketing, branding, corporate messaging, marketing trivia, publicity, sales promotion, strategic planningRob Weinberg MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rotary 5340, rancho bernardo sunrise rotary, carlsbad Rotary, pom, pomerado newspapers, Pomerado newspapers, san diego, san diego union tribune, san diego north chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, branding, sales promotion, hurricanes, tropical storms, duracell, pop tarts, world meteorological organization, weather channel, naming blizzards, naming tropical storms, byron allen, poway chamber of commerce, poway chieftain, poway marketing consultantComment
Listening Carefully To Your Audience
Listening Carefully To Your Audience

If someone suggests how to improve your messaging, take their ideas to heart. These are your customers, prospects, and influencers talking, and they’re providing you a valuable service and trying to help you fix holes in your net.

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branding, corporate messaging, customer relations, employee relations, online marketing, research, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, san diego union tribune, san diego, san diego north chamber of commerce, pomerado newspapers, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultantComment
Shrinking It and Pinking It
Shrinking It and Pinking It

This common sales strategy is called “Shrink it and pink it.” Take an everyday product, make it smaller, color it Barbie-pink, and convince women it’s made just for them.

And because it’s “special”, this item costs more.

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b2c marketing, branding, corporate messaging, marketing trivia, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, poway chamber of commerce, poway marketing consultant, poway chieftain, pomerado newspapers, san diego, san diego north chamber of commerce, san diego union tribune, CVS, nfl, national football leagueComment
The Lottery Ripped Me Off!
The Lottery Ripped Me Off!

Coupons can be a great way to promote your sales. A promoted expiration date can push customers to buy within a specific timeline. But irritating customers is certain to have the opposite effect.

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b2c marketing, branding, corporate messaging, customer relations, marketing trivia, sales promotion, strategic planningRob WeinbergMBT Consultingcalifornia lottery, ask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, poway chamber of commerce, poway marketing consultant, poway chieftain, bed bath and beyond, marketing breakageComment
John Kennedy Helped My Branding
John Kennedy Helped My Branding

John F. Kennedy made his inaugural speech sans hat to demonstrate his youthful vigor. Hat sales plummeted nationwide in the year that followed. Coincidence?

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branding, corporate messaging, employee relations, research, strategic planningRob WeinbergMBT Consultingjohn f. kennedy, JFK, Kennedy, hats, marketing, marketing consultant, Marketing strategy, marketing plan, mr. marketing, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain Comment
COVID Has Me Feeling Sentimental
COVID Has Me Feeling Sentimental

Consumers are more likely to buy when they’re getting messaging equivalent to comfort food.

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branding, b2c marketing, B2B Marketing, corporate messaging, marketing trivia, online marketing, publicity, research, sales promotion, strategic planningRob WeinbergMBT ConsultingThe Sting, Paul Newman, Robert Redford, George Roy Hill, Robert Shaw, Marvin Hamlisch, Robert Earl Jones, ask mr. marketing, ask mister marketing, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, pomerado newspapers, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, san diego union tribune, san diego north chamber of commerce, COVID-19, coronavirus, pandemic, nostalgia marketing, pepsi, oreos
Charles Darwin Got It Right
Charles Darwin Got It Right

It’s a thin line between stubbornness and stupidity. Crossing that line too often with your marketing can lead to bankruptcy.

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branding, corporate messaging, online marketing, publicity, sales promotion, strategic planning, technologyRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, san diego north chamber of commerce, san diego union tribune, pomerado newspapersComment
This Nickel’s Worth A Dollar
This Nickel’s Worth A Dollar

Wooden nickels will improve your sales and lower your marketing costs. Best of all, they’re different that what your competition is doing.

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b2c marketing, branding, corporate messaging, customer relations, sales promotion, strategic planningRob WeinbergMBT Consultingpat o'sullivan, village mail and more, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, poway chieftain, poway marketing consultant, poway chamber of commerce, pomerado newspapers, san diego, san diego north chamber of commerce, san diego union tribune, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, ask mr. marketing, ask mister marketing, marketing, marketbuilding, marketbuilding team, sales promotionComment
Starting A Business From Scratch
branding, corporate messaging, strategic planningRob Weinbergcarlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chieftain, poway marketing consultant, poway chamber of commerce, san diego union tribune, san diego, san diego north chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, ask mr. marketing, ask mister marketing, business planning, business plan, year-end business planning, Strategic planning, Marketing strategyComment
My prize for buying? Disappointment!
My prize for buying? Disappointment!
b2c marketing, branding, corporate messaging, customer relations, marketing trivia, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chieftain, poway chamber of commerce, poway marketing consultant, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, branding, cracker jack, san diego, san diego union tribune, frito lay, san diego north chamber of commerce, customer relations, customer relationships, bad customer relations, improving profits, sfgate.comComment
Giving Your Sales Some Gas
Giving Your Sales Some Gas
b2c marketing, branding, corporate messaging, customer relations, publicity, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, poway chamber of commerce, poway marketing consultant, poway chieftain, san diego, san diego north chamber of commerce, san diego union tribune, cricket wireless, las vegas, greg lund, marriott, callaway golf, jack in the box, marketing, Marketing strategy, marketing plan, mr. marketing, marketing consultant, marketing advice, sales promotion, Sales, gas prices, mbt consulting, marketing strategy, marketbuilding, marketbuilding teamComment
Expanding Sales With An Accent
Expanding Sales With An Accent
b2c marketing, B2B Marketing, branding, corporate messaging, strategic planningRob WeinbergMBT ConsultingGeneral Mills, Cinnamon Toast Crunch, Churros Cereal, product extensions, US Auto industry, Mexican border, san diego, san diego union tribune, san diego north chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, poway chieftain, pomerado newspapers, poway marketing consultant, poway chamber of commerce, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, ask mr. marketing, ask mister marketing
Making Customers Remember Your Name
Making Customers Remember Your Name
b2c marketing, branding, corporate messaging, online marketing, sales promotion, strategic planning, non-profit marketingRob WeinbergNPR, National Public Radio, Nina Totenberg, advertising specialties, poway marketing consultant, poway chieftain, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, carlsbad marketing consultant, carlsbad chamber of commerce, carlsbad rotary, san diego, san diego union tribune, san diego north chamber of commerce, pomerado newspapers, kpbs radio, ghirardelli chocolate, george cooke, scott lawn, north river mint, year-end business planning, ask mr. marketing, ask mister marketing, marketing consultant, marketing strategy, marketing advice, marketing planComment
If you’d only told me…
If you’d only told me…
B2B Marketing, b2c marketing, branding, corporate messaging, strategic planning, vendor relationsRob WeinbergMBT Consultingask mr. marketing, ask mister marketing, marketing consultant, marketbuilding, Marketing strategy, marketbuilding team, mr. marketing, rancho bernardo news, rancho bernardo, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, san diego, san diego north chamber of commerce, san diego union tribune, carlsbad chamber of commerce, carlsbad marketing consultant, mbt consulting, rotary 5340, carlsbad rotary, marketing plan, budgets, business planning, business plan Comment
Where Are The Good Old Days?
Where Are The Good Old Days?
b2c marketing, branding, corporate messaging, customer relations, research, strategic planning, sales promotionRob WeinbergMBT Consultingrancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, poway chamber of commerce, poway chieftain, poway marketing consultant, san diego, san diego north chamber of commerce, san diego union tribune, carlsbad marketing consultant, carlsbad chamber of commerce, Community Press Newspapers, UT Community Press Newspapers, communications, good old days foods, ask mister marketing, ask mr. marketing
Marketing The Dread Pirate Roberts
Marketing The Dread Pirate Roberts
branding, corporate messaging, marketing trivia, research, strategic planningRob WeinbergMBT Consultingprincess bride, branding, ask mister marketing, ask mr. marketing, marketing, marketing consultant, Marketing strategy, marketing plan, marketbuilding, marketbuilding team, mark, mbt consulting, entrepreneurs, communications, Community Press Newspapers, carlsbad chamber of commerce, UT Community Press Newspapers, poway chamber of commerce, rancho bernardo news, rancho bernardo, rancho bernardo marketing consultant, san diego north chamber of commerce, san diego union tribune, carlsbad marketing consultant