Posts in customer relations
Striking While The Iron’s Hot

Assuming you’re looking to grow your business by beating the competition to the prospect AND you have a message more effective than the other guy, you’d better respond to customer inquiries within 24 hours…or risk losing them.

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Profitably Using Coupon Expiration Dates

Considering the costs for getting and keeping a customer (especially these days!), it makes sense to be flexible when your coupons have expired.

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Has The World Gone Haywire?

Population diversity is increasing, meaning taking the wrong stand today could put you out of business tomorrow.

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Missing A HUGE Selling Opportunity

I’m amazed not one retailer I’ve visited took advantage of the opportunity that’s been handed to them.

Yup…nobody’s doing a COVID-related promotion.

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Listening Carefully To Your Audience

If someone suggests how to improve your messaging, take their ideas to heart. These are your customers, prospects, and influencers talking, and they’re providing you a valuable service and trying to help you fix holes in your net.

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Good Marketing vs. Lousy Product

Customers are funny, expecting you to provide the services you offer. Smart business owners under-promise and over-deliver.

It’s a lesson Uber Eats seems to have forgotten…but you shouldn’t.

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When “NO” is the right answer
A Shot of Kindness

We were nice, so they were nice. A simple equation, where everyone comes out a winner.

This is how to use COVID to help grow your business.

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The Lottery Ripped Me Off!

Coupons can be a great way to promote your sales. A promoted expiration date can push customers to buy within a specific timeline. But irritating customers is certain to have the opposite effect.

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Four Hours of My Life

I sat on hold FOUR HOURS just waiting for technical service to answer the phone. Who do I talk to about getting back those four hours of my life?

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This Nickel’s Worth A Dollar

Wooden nickels will improve your sales and lower your marketing costs. Best of all, they’re different that what your competition is doing.

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My prize for buying? Disappointment!
Giving Your Sales Some Gas
The Filthy Man in My Kitchen
The Great Cookie Puzzle
Where Are The Good Old Days?
Major Changes Are Upon Us
Double Your Business With A Thesaurus